Why Unlearning Is At Least As Important As Learning
Digital Tonto
OCTOBER 9, 2022
When I first went overseas to Poland in 1997, I thought I knew how the media business worked. I had some experience selling national radio time in New York and thought I could teach the Poles who, after 50 years of communism, hadn’t had much opportunity to learn how a modern ad market functioned. I was soon disappointed. Whenever I would explain a simple principle, they would ask me, “why?
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