GE McKinsey 9-Box Matrix for Business Strategy
Leapfrogging
MARCH 18, 2025
What is the GE McKinsey 9-Box Matrix? GE McKinsey 9-Box Matrix: A Practical Guide for Strategy Projects The GE McKinsey 9-Box Matrix is a strategic portfolio management tool that helps organizations assess and prioritize their business units, product lines, or investment opportunities. Developed by General Electric (GE) and McKinsey & Company , this matrix expands upon the Boston Consulting Group (BCG) Matrix by incorporating a more comprehensive evaluation of business strength and industry
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