Is It Possible for Companies to Over-Innovate?
IdeaScale
JUNE 8, 2017
Remember when this was the height of innovation? Is it really possible to “over-innovate?” It seems baffling, on the face of it. What’s wrong with “too much” creativity and thinking ahead. The answer is that there’s a question of balance. Innovation drives a company, but no company can live on innovation alone. Innovation has to be done with perspective , or else you’ll find yourself building a brilliant product that nobody actually wants.
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