4 Ways to Turn Open-Ended Comments into Fresh Insights
BrainZooming
FEBRUARY 22, 2020
An internal consultant at a healthcare company asked about ways to add value to many open-ended comments using a group strategic thinking exercise. Why was she asking? Because a market researcher at her organizations facilitates the same exercise with their leadership team every year. The executives pick the critical few open-ended customer comments in response to how the brand can improve and what the brand best represents.
59 
Let's personalize your content