Strategic and Innovation Alignment: the Choice Cascading Model
HYPE Innovation
MARCH 16, 2017
So many organizations struggle between their strategic goals and how the innovation activities can truly fit to achieve the level of contribution that is expected. According to numerous surveys it seems innovation fails align and make the final delivery of translating a potentially exciting idea into a valuable contribution that advances the strategic goals, only contributing into operational objectives, of growing and protecting the existing business.
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