There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently
Paul Hobcraft
MARCH 12, 2018
This quote is from the former U.S. Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). Since then, people have started using quadrants of knowledge, i.e., known known, known unknown, unknown known, and unknown unknown, to understand and explain the nature of risk but also of leading to an opportunity. For innovators so much of innovation is hard to detect, it needs discovery and working through these quadrants of knowledge as well.
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