Fri.Sep 13, 2019

How Customer-Centric Innovation can Lead to Big Wins

Innovation Leader

Olivier Toubia of Columbia Business School discusses factors leading to failure, how connecting with customers leads to success, and how to gather winning ideas

How NASA Used an Unforgettable Image to Brilliantly Communicate a Big Message

Innovation Excellence

In Arthur C. Clarke’s classic Space Odyssey Sci-fi series a recurring theme is the presence of a large back monolith built by an ancient civilization.

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What I Learned from Being Heckled at a Corporate Keynote Presentation

Idea Champions

Every person who has ever had a job has experienced at least one "moment of truth" in their life -- a time when all the chips were on the table and the decision of whether to go "all in" or not had to be made.

Make Your Innovation Idea Happen, First!

Beyond the Obvious

A few years ago I saw a website offering a product called After the Rapture Pet Care. It claimed to offer a service for Christians concerned about the welfare of pets that would be left behind after the Day of Judgment.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

#1,548 – Curing Cancer In Space

Greatest. Idea. Ever.

We can harness the power of electricity and magnetism but there’s still one underlying fundamental force that we can’t yet control: gravity. Which is a shame because as it turns out gravity may be the key to curing cancer.

iPhone 11: A Culture-Maker!

Linda Bernardi

This is so hard to imagine.

Tech-Jumpers: New Norm Or Rare?

Linda Bernardi

I am coining the term Tech-Jumpers to mean the following: The emerging phenomenon of the last few years wherein employees in tech companies ‘jump’ jobs like it were nothing. This year Amazon, next year Microsoft, the following Google and then Facebook, and the journey continues.