Unique Selling Proposition (USP) Strategy Template
Leapfrogging
MARCH 7, 2025
What is a Unique Selling Proposition? Unique Selling Proposition: A Practical Guide for Strategy Projects A Unique Selling Proposition (USP) is a distinct and compelling reason why a customer should choose a product or service over competitors. It defines what makes a brand stand out in the market and how it delivers superior value to its customers.
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