Why incremental innovation is so easy; disruptive is so difficult
JUNE 27, 2022
After years, no decades, of working in and on the margins of innovation, I think I had an epiphany recently. It's interesting to know that the more you work in a field, you become more aware of the things that you don't know, rather than confident in the things that you do know. For me, one epiphany that happened this week was when I was thinking about how valuable truly disruptive innovation is, and why it is done so rarely.