How to Be Different: “Zag!”
Idea Sandbox
FEBRUARY 5, 2007
Last Updated on 7 February 2023 You probably know Marty from his book “ The Brand Gap.” In his book “ Zag: The Number One Strategy of High-Performance Brands ” Marty teaches us how to create and harness the power of differentiation in a cluttered marketplace. Who: Marty Neumeier What: Zag! Be Different. No, REALLY Different. What is it?
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