August, 2012

Designing Screens Using Cores and Paths

Boxes and Arrows

Imagine you’re on one side of a grass lawn and you want to reach the bus stop on the opposite side. Do you walk on the sidewalk around the edges or cross in the middle?

Design 112

The connected company

Xplaner

Many thanks to Thomas Vanderwal for the many conversations that inspired this post. The average life expectancy of a human being in the 21st century is about 67 years. Do you know what the average life expectancy for a company is? Surprisingly short, it turns out.

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Business Model Canvas for Puppies, part II

Grasshopper Herder

When we last left off, our intrepid Puppies-as-a-Service Business Model Canvas was looking pretty good. We'd finished off the product/market fit side of the canvas. Business Model business model business model canvas business plans puppies user experience

Don’t Fear the Fad

CorporateIntel

As an investor, can you ever know for certain if that newfangled gizmo come to market is the real deal or a fad? Let’s try it a different way—perhaps everything is a fad, until it’s proven otherwise. Bread, most likely not a fad.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Samsung's OEM Genes

Bill Fischer

Genes matter, and Samsung's genes are OEM genes. There is nothing wrong with OEM genes, as long as you are satisfied with being an OEM supplier, and there's certainly nothing wrong with that, either. But, it's quite a different story if your aspirations are to be something that you're not, like,

40

Learning from Mars

CorporateIntel

If you went to elementary school circa the 1960s, you remember that one of the few times TV was brought into the classroom—likely a dusty, early model, enormous 21-inch Zenith B&W CRT with bent rabbit ears, strapped to a prison issue, grey steel rolling wheel cart—was for the Apollo lift offs, splash downs, and moon walks.