Boxes and Arrows

OCTOBER 29, 2013

'What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators measure user engagement precisely; however, they are limited to the last phase of interaction with e-mail or newsletter.

Study 91

Study Examples Marketing Engagement 91

Innovation Leader

OCTOBER 28, 2013

VP of innovation and entrepreneurship David Butler shares the experiments Coke is trying internally and externally as a way to “regenerate the culture” of the 150,000 employee company.

Conference 40

Conference Entrepreneurship Culture Company 40

CorporateIntel

OCTOBER 28, 2013

Apple unveiled a bunch of new products last week, including numerous options in shape, size, and price point for a fuller line of iPads. Many of these products are desirable and will make great holiday gifts, but none comes close to pioneering a new category of experience. These are known as brand extensions, variations on a theme for already desirable existing successes.

Course 40

Course Conference Company Tips 40

Innovation Leader

OCTOBER 30, 2013

Ryan Armbruster of UnitedHealth Group shares an outline of how the company structures its annual Innovation Day event and discusses his initial skepticism about it.

Groups 40

Groups Learning Innovation Company 40

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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