Sat.Oct 26, 2013 - Fri.Nov 01, 2013

Context matters

Boxes and Arrows

What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button.

Learning to Love Innovation Day at UnitedHealth Group

Innovation Leader

Ryan Armbruster of UnitedHealth Group shares an outline of how the company structures its annual Innovation Day event and discusses his initial skepticism about it

How Fragile Is a Brand?

CorporateIntel

Apple unveiled a bunch of new products last week, including numerous options in shape, size, and price point for a fuller line of iPads. Many of these products are desirable and will make great holiday gifts, but none comes close to pioneering a new category of experience.

Why Coke is Hiring Founders & Holding Failure Conferences

Innovation Leader

VP of innovation and entrepreneurship David Butler shares the experiments Coke is trying internally and externally as a way to “regenerate the culture” of the 150,000 employee company

Assessing and Fostering a Culture of Innovation

Speaker: Magnus Penker, CEO & Founder, Innovation360 Group

Welcome to an interactive empowering session on how to sharpen your future through innovation management, which can help guide your company’s goals. During this webinar, Magnus Penker, international thought leader and author, will dive into how to assess and foster culture and capabilities for innovation.