Sat.Oct 26, 2013 - Fri.Nov 01, 2013

Context matters

Boxes and Arrows

What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button.

How Fragile Is a Brand?

CorporateIntel

Apple unveiled a bunch of new products last week, including numerous options in shape, size, and price point for a fuller line of iPads. Many of these products are desirable and will make great holiday gifts, but none comes close to pioneering a new category of experience.