Either you innovate or you’re in commodity hell
Innovation 360
MAY 18, 2010
Sam Palmisano, CEO IBM, recently said “If you do what everyone else does, you have a low-margin business. That’s not where you want to be”. Innovation is the wheel on creating differentiation and long term value, but is not just something that can be added, it is integrated part of the learning, the culture, the processes and the relation capital of a company.
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