Don’t Fear the Fad
CorporateIntel
AUGUST 27, 2012
As an investor, can you ever know for certain if that newfangled gizmo come to market is the real deal or a fad? Let’s try it a different way—perhaps everything is a fad, until it’s proven otherwise. Bread, most likely not a fad. But organic fair-market nine-grain soft crust, probably a fad. Cars, probably not a fad. But eight-cylinder 130 mph muscle mobiles with no back seats could be a fad.
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