Towards a New Language of Value - from the perspective of business ecosystems
Imaginatik
AUGUST 10, 2016
Mark, CEO of a Fortune 50 company, was fielding questions from Wall Street regarding the amount of investment he was putting into different types of innovation, particularly what his company calls “WoW-based Innovation” – e.g., breakthrough innovation designed to create net new lines of business greater than $500 million / year. "When will you get a return on its WoW investments?
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