Sat.Feb 15, 2014 - Fri.Feb 21, 2014

We Don’t Research. We Build.

Boxes and Arrows

The following is a composite of experiences I’ve had in the last year when talking with startups. Some dialog is paraphrased, some is verbatim, but I’ve tried to keep it as true as possible and not skew it towards anyone’s advantage or disadvantage. As professionals in the user-centered design world, we are trained and inclined to think of product design as relying on a solid knowledge, frequently tested, of our potential users, their real-life needs and habits.

LEAN 83

Inside Xerox’s ‘Dreaming Sessions’ With Customers

Innovation Leader

Xerox felt R&D needed to be better-connected to customers. The result was the “Dreaming Session,” which brings researchers together with Xerox’s customers

52

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A Very Good Year for Good Men

CorporateIntel

I started writing for The Good Men Project in its second year of life, offering to share some of my thoughts on business, creative leadership, and management also published on my own blog. In its third year I joined the board of directors and became a strategic advisor to the CEO.

Five Reasons You Shouldn’t Launch a Startup Accelerator

Innovation Leader

Want an innovation injection? Start an accelerator. At least, that seems to be the thinking at a growing number of companies, from from Barclays to Volkswagen to Disney

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!