Confusing the ends and the means
Jeffrey Phillips
NOVEMBER 2, 2015
I've written before (and often) about challenges around clarity and communication introduce difficulty when corporations try to create new products and services. Notice that for a blog about innovation, I didn't use the "i" word in the sentence above. That's because I think corporations confuse the ends from the means, and in doing so create unnecessary barriers to creating valuable products and services.
Let's personalize your content