Michael E. Porter sends CSR back to the stoneage – now it is time for real entrepreneurship…
Innovation 360
JANUARY 9, 2011
Michael E. Porter Harvard University professor, explains in an new video post, why business leaders must focus on shared value – creating products and services that benefit not only the company but also society. Or as like to put it, make the pie bigger… Responsible and smart entrepreneurs understand to create value through actions beneficial for all, without a working society and environment there is not much business to do.
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