Sat.Oct 04, 2014 - Fri.Oct 10, 2014

4 Categories of B2B Customers

Grasshopper Herder

It’s hard to keep tab of sales when we’re talking to customers. B2B startups founders with limited sales experience have trouble with qualifying leads. Customer Development Sales b2b sales

B2B 93

Teaching/Learning UX: Considerations for Academic-Industry Partnerships

Boxes and Arrows

Higher education is poised to help produce the next generation of user experience designers, but we can’t do it alone. In the wake of Fred Beecher’s recent “ Ending the UX Designer Drought ” and studies by Onward Search , UserTesting , and the Nielsen Norman Group , it is clear that the UX market is booming and that UX designers enjoy a high level of job satisfaction. It is also clear that too few UX professionals exist to meet current demand.

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Your creativity evolved around 40,000 years ago

Improvides

Take a good look at the image of this figurine. It is one of the most important clues about what makes you human. It’s called the Der Löwenmensch (The Lion Man), and was discovered in 1939 in a German cave. It is made out of Mammoth ivory and was recently dated as being at least […]. Originally published at Your creativity evolved around 40,000 years ago. Blog articles creativity evolution Lion Man Ulmer Museum

Marriott Exec: How We Prototype, Crowdsource, Measure

Innovation Leader

Marriott executive Brian King discussses rapid prototyping, collecting ideas from employees and customers, and why naivete is crucial to innovation

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

(In)famous OI scholar moving on to next career?

Open Innovation

Ulrich Licthenthaler is leaving the University of Mannheim in 5 1/2 months. As reported by RetractionWatch.com earlier today: According to a terse release from the university (translated from German): Prof. Dr. Lichtenthaler informed the Rector of the University of Mannheim that he wants to leave the University of Mannheim on March 31, 2015. The state of Baden – Württemberg has agreed with his wishes. That’s not an excerpt from the press release — it’s the entire press release.

Why GE Created the FirstBuild Maker Community

Innovation Leader

GE's Lou Lenzi explains how the company's new co-creation initiative, launched this summer, allows GE to "take little bets and do things fast." Includes video and slides

Video 52

Excerpt: Marriott Exec on Innovation Team & Metrics

Innovation Leader

Brian King of Marriott discusses the composition of the hotel company's innovation team, and how they measure results. Excerpt from our latest Innovation Leader live call