How Midsize Companies Can Keep Up with AI

Right now, many businesses are reacting to generative AI in a vacuum. But individual innovations shouldn’t be approached with a narrow, short-term focus, as midsize companies that chase each new trend will find themselves over-committed and under-prepared when that trend wears off. Instead, zoom out. How does this current innovation build on the technology already in place, and what can we expect it to build toward in the future? A wider, long-term view will bring much-needed perspective at a time when many are being swept up in the attention AI is getting.