A dramatic shift is taking place in industries everywhere: We have left behind a century dominated by increasing efficiency and are now living in an always-changing environment. Operating a business in this environment means having a massive proliferation of change projects.
Organize Your Change Initiative Around Purpose and Benefits
If there’s one thing that’s certain about the future, it’s that change is here to stay. The ability to constantly transform has become a top priority for organizations. Therefore, change management is now an essential business priority that can’t be overlooked or set aside. Leaders need to urgently develop change and project management competencies across all levels of an organization, from employees and managers to senior executives. This article covers the two most important things leaders should focus on in any change project: purpose and benefits. Every successful change project needs at least one clearly articulated purpose. And the benefits to stakeholders must be clear. By using the approach outlined in this article, you’ll see that the level of engagement and buy-in on your change initiative will increase significantly.