Innovation Success Requires Integrated Approaches
Integrative Innovation
MAY 3, 2014
The resonance to my recent post on integrating Lean Startup and Design Thinking features to a combined process has been stunning. It really seems to have hit a nerve! Interestingly, it looks like others support the idea of balancing and combining elements of both innovation approaches, too. A couple of days after having had published my post, Paolo Lorenzoni from IDEO confirmed the complementary nature of Lean Startup and Design Thinking.
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