Sat.Apr 26, 2014 - Fri.May 02, 2014

Customers and Causality

Grasshopper Herder

When looking for product/market fit, we start with the customer. That''s the "market" part of product/market fit. Everything starts and ends with the customer. Customer Development Lean Startups Product/Market Fit customer segmentation product/market fit

Three Ways to Improve Your Design Research with Wordle

Boxes and Arrows

“Above all else show the data.”. –Edward Tufte. Survey responses. Product reviews. Keyword searches. Forums. As UX practitioners, we commonly scour troves of qualitative data for customer insight. But can we go faster than line-by-line analysis?

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The Difference Between ‘Can’ and ‘May’

Technology Created

There’s a great scene in the movie Avalon where the young protagonist Michael (played by Elijah Wood) is in a classroom being taught the grammatical difference between the words “can” and “may.”. Teacher: “’Can’ is whether you’re capable of doing something. May’ is asking for permission.”.

Why You Should Kill Off ‘Zombie Projects’

Innovation Leader

Innosight managing partner Scott Anthony says the problem could be too many "zombie projects" — and an organizational inability to kill them

How AI Can Radically Change Your Business

AI is quickly becoming mainstream, thanks to its value-driving capabilities. Yet, even with such widespread attention, it still is one of the most misunderstood technologies out there. Here's how to make the most out of it and bring a positive change to your company.

GE’s Chief Marketing Officer Talks Innovation, Partnerships

Innovation Leader

GE's marketing chief Beth Comstock discussed the company's views on crowdsourcing, the Internet of things, the lean startup movement, and more. Quick bullets inside

Lessons from Marriott on Rapid Prototyping, Co-Creation

Innovation Leader

Brian King of Marriott takes you into “The Underground,” Marriott’s innovation lab, to see how rapid-prototyping works there, and offers lessons for replicating the process