Sat.Feb 04, 2023 - Fri.Feb 10, 2023

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7 Innovative and Inspiring Examples of Brand Repositioning

IdeaScale

It’s not ideal, but it’s a reality—some businesses hit a point of no return. Their core products are no longer relevant, the wave there are riding has crashed, or their demographic’s needs have shifted. While some businesses throw in the towel, others explore entirely new business models. The brands below slightly repositioned themselves, drastically expanded [.

Examples 264
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Inside-out versus outside-in strategy: Which is better for your business?

HYPE Innovation

As a passionate customer insight strategist, I tend to prefer an outside-in business strategy, meaning one that looks at customers’ latent or hidden needs and translates them into solutions that will serve them. In other words, a strategy that focuses on co-creating value together with your customers.

Strategy 297
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Leaders will invest less in transformational innovation due to fears over the economy

Idea to Value

One of the biggest questions I am getting from businesses at the moment is what the potential impact of a recession or the slowdown of the economy might have on their innovation efforts. And according to a new report by Innovation Leader and KPMG USA called “ Benchmarking Innovation Impact, from InnoLead.” (available for download from Tuesday 7 Feb 2023), the outlook shows that there are potentially major problems ahead for innovation teams.

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Where Features-and-Benefits Selling Gets It All Wrong (and How to Get It Right)

Daniel Burrus

In an era of budget, time, and labor constraints, is it possible to sell your ideas and concepts (which often require money, time, and labor to implement) to the CEO, CFO, board of directors, or whoever is in charge of the final decision? The answer is yes! You can sell your ideas up; it simply depends on how you frame the opportunity. First things first: When you’re selling your ideas up, don’t talk about the idea itself.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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The Greening of Aviation: Which Sustainable Fuels Hold the Most Potential?

Wellspring

The aviation industry’s carbon footprint accounts for 2.1% of all carbon emissions and 2.5% of greenhouse gases. Aviation has proven one of the hardest industries to decarbonize, but it’s important to keep trying, as commercial and freight aviation collectively made up 3.5% of greenhouse gas emissions in 2021. In other carbon-heavy transportation industries – railroad, shipping, and trucking – hydrogen power and electrification have proven sufficient but do not provide the amount of high-density

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Benchmarking Innovation Impact, from InnoLead

Paul Hobcraft

credit InnoLead and KPMG I have always welcomed the KPMG LLP-sponsored InnoLead benchmarking report; this is for the third year. I received a note from Scott Kirsner , who leads the team at Innolead, and he offered me a chance to read the report before its official release today at 12 PM ET time and suggested I can post anytime, so here goes. This report provides a definitive innovation benchmarking document for leaders in strategy, R&D, design, and other innovation roles inside large organi

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How To Manage Yourself Out Of A New Great Recession in 2023

helloFUTURE

In 2008, the world experienced a severe financial crisis. The crisis began in the United States, where a housing market bubble burst, causing home prices to plummet and many homeowners to default on their mortgages. This led to a crisis in the banking and financial sector, as many banks held toxic mortgages on their books.… The post How To Manage Yourself Out Of A New Great Recession in 2023 appeared first on IDEATE + EXECUTE.

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How to drive extreme tech innovation in the automotive industry

Innovation 360 Group

The automotive industry has undergone a significant and radical transformation in recent years with the advent of smart, connected, electric, and autonomous vehicles leading the charge. This technological revolution has. The post How to drive extreme tech innovation in the automotive industry appeared first on Innovation360.

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Scott Kirsner & Alex Slawsby – Benchmarking Innovation Impact 2023: Podcast E164

Idea to Value

In today’s episode of the Idea to Value podcast , we speak with Innovation Leader management team of Scott Kirsner (previously on the podcast here ) and Alex Slawsby about the b reaking new InnoLead report “ Benchmarking Innovation Impact 2023 “ We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy.

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Self-Righteousness Isn’t A Strategy

Digital Tonto

In The Righteous Mind, social psychologist Jonathan Haidt makes the point that many of our opinions are a product of our inclusion in a particular team. Because our judgments are so closely intertwined with our identity, contrary views can feel like an attack. So we feel the urge to lash out and silence opposition. That almost guarantees a failure to survive victory.

Strategy 192
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How Mature Companies Are Scaling Transformational New Businesses

Scaling transformational innovations in large companies is challenging due to ‘Company Fit’ issues, which arise when the resources, processes, and priorities (RPPs) of the core business are not aligned with the needs of the new business. Many companies have learned how ambidexterity—the ability to both ‘exploit the present and explore the future,’ can help them address these issues for ideation and incubation of new innovations, but scaling transformative business innovations remains a challenge

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

Lead Scoring in B2B Sales: Transforming the Process with Design Thinking Lead generation and qualification is a critical aspect of B2B sales success, but it’s also a time-consuming and complex process. With an abundance of leads, sales teams often struggle to determine which ones to prioritize and focus on, leading to wasted time and missed opportunities.

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What the resurgence of cholera in Malawi teaches us about global development

Christensen Institute

Cholera is back in Malawi, the southeastern African country. And this time, the outbreak is worse than anything the country has ever experienced on record. More than 1,000 people have died and over 30,000 are infected. Malawi has appealed to the World Health Organization (WHO) for more than seven million oral cholera vaccines. Not much is known about when the vaccines will be delivered.

System 118
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4 Ways to Use Customer Feedback for Business Innovation

Entrepreneur - Innovation

Innovation is as much about understanding customer needs as it is about passion, and customer feedback is essential to entrepreneurs. Here are four ways to use customer feedback to improve businesses.

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Elevate Your Customer Experience Game: 36 Must-Follow Dos and Don'ts for Skyrocketing Satisfaction and Loyalty

Collectivecamp

Customer experience is one of the most crucial aspects of any business, and it can mean the difference between retaining loyal customers or losing them to competitors.

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How Automation is Driving Efficiency Through the Last Mile of Reporting

Speaker: Jamie Eagan

As organizations strive for agility and efficiency, it's imperative for finance leaders to embrace innovative technologies and redefine traditional processes. Join us as we explore the pivotal role of digitalization and automation in reshaping what is commonly referred to as the “last mile of reporting”. We’ll deep-dive into why digitalization is no longer a choice, but a necessity for finance departments to stay competitive in a fast-paced environment touching on: 2024 trends for the Office of

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10 Ways to Maximize Your Innovation Potential with ChatGPT

PlanBox Innovation

As an innovation manager, you’re tasked with the challenging responsibility of leading the development and implementation of new ideas, products, and initiatives that will drive growth and competitiveness for your company. Managing a complex innovation program can be a difficult and time-consuming task, but with the help of ChatGPT, the advanced AI language model developed by OpenAI, you can streamline your processes and achieve your goals more efficiently. 1.

ChatGPT 84
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What Bad Bunny, the Grammys, and business theory have in common

Christensen Institute

Musician Bad Bunny recently made history when he became the first exclusively Spanish performing artist to be nominated for Album of the Year at the 2023 Grammys. But what is equally noteworthy are the songs he chose to open the ceremony. As someone who quite frequently listens to Bad Bunny songs whether they come up on Spotify, the radio, or the local brunch spot, I know that the songs he performed, “ El Apagón ” and “ Después de la Playa ”, although well liked, are not his most popular nor the

Video 98
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Practice Empathy as a Team

Harvard Business Review

Employees who feel genuine care from their colleagues are less exhausted, more present, better teammates, and more satisfied.

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Every Company Has the Potential to Enter the Space Economy. Here's How.

Entrepreneur - Innovation

The space economy is worth nearly $500 billion — why wouldn't you want to get involved if you can? Use these four tips to find out how you can get started.

Tips 89
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to Turn Customers into Superfans

Innovation Excellence

GUEST POST from Shep Hyken What do Apple, Zappos, and Chick-fil-A have in common? They are considered “rockstar” brands. Their loyal customers—and they have many—keep coming back and evangelizing these brands, singing their praises to the world. The customers are also willing to defend their favorite brand should someone say something negative about it.

How To 80
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Biden’s back door to free college

Christensen Institute

Although President Biden’s attempts to offer free community college for all have been stymied, his administration seems to have found another way to offer free college for more individuals — and not just at community colleges. The problem with the maneuver is that taxpayers will be left holding the bill while encouraging unaccountable colleges to raise their prices.

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The latest 20 Nuclear Ideas shared by IdeaSpies

IdeaSpies

Nuclear is a hot topic now and these are the latest 20 nuclear ideas posted by our Idea Spies.

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Should You Jump on the ChatGPT Bandwagon? Consider These Tips First.

Entrepreneur - Innovation

Everyone's been talking about ChatGPT since its release in November 2022. Appropriately harnessing this tool can be a powerful resource when executed efficiently.

ChatGPT 82
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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Five Challenges All Teams Face

Innovation Excellence

GUEST POST from David Burkus Teams face a lot of different challenges. Leading a team involves leading through many challenges. You’re given performance objectives. You map out a plan of execution with your team. But pretty quickly, you will run into challenges—both seen and unseen.

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2 critical steps will make or break CVS’s acquisition of Oak Street Health

Christensen Institute

Many analysts and leaders alike are aghast at CVS’s acquisition of Oak Street Health (OSH) for $10.6B, which represents a revenue multiple of 3.4x to 4.9x. But instead of speculating about whether this is a wise financial decision based solely on what we know now about CVS and OSH as separate entities, it’s more productive to consider how CVS’s strategy execution moving forward will make this acquisition succeed or fail.

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Top Innovation Activities for Individuals and Teams to Try

InnovationTraining.org

These activities are designed to help organizations get started with innovation. Our ability to adapt and innovate is essential in an ever-changing technological landscape. Businesses and organizations who want to stay ahead must evolve and learn from and with their customers to create better solutions to life’s challenges. The use of innovation activities is one way to accomplish these goals, spur creativity, and drive business or organizational growth.

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Rescuing ESG from the Culture Wars

Harvard Business Review

What started as a tool for investors to understand risk has become weaponized by both ends of the U.S. political spectrum.

Culture 99
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Creating Great Change, Transformation and Innovation Teams

Innovation Excellence

GUEST POST from Stefan Lindegaard Teams and organizations need to be agile, resilient and able to effectively navigate change and transformation to stay ahead in today’s fast-paced business environment. Thus, the above question is one I often ponder upon and discuss in my network and circles.

Change 75
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Ways to Prioritize Innovation Projects That Support Strategic Objectives

ITONICS

How can organizations prioritize innovation initiatives that align with the company’s overall strategic goals and objectives? In this article, we address just that. The following sections will examine why this alignment is essential to ensure a higher rate of success for businesses. Moreover, we present different ways to prioritize innovation projects based on the Gartner® 6 Practices for Effective Portfolio Management.

Project 69
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10 Popular Innovation Exercises to Try

InnovationTraining.org

These exercises are designed for innovative workshops and sessions. Innovation exercises are designed to help participants find creative solutions to life’s everyday challenges. We’ve helped organizations across the world go beyond what they thought was possible by using some of these techniques! 1. Design thinking Design thinking is a problem-solving approach that puts the user at the center of the design process.

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Research: How Coworking Spaces Impact Employee Well-Being

Harvard Business Review

People find them to be more socially fulfilling than the office or home, according to a new survey.

Survey 103
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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your