Guerrilla Usability at Conferences
Boxes and Arrows
FEBRUARY 4, 2014
'Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and justification. At times it can be a hard internal sell to justify the costs and diversions to take your one- or two-person show on the road, all the while piggybacking off of another department’s efforts.
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