Those That Get It Don’t Need It, and Those That Need It Don’t Get It
DECEMBER 27, 2016
An innovation paradox Here’s a central problem with trying to get any new idea to spread – often, those that get it don’t need it, while those that need it don’t get it. It’s a paradox. This leads to problems for people that have new ideas. Problem 1a: you end up talking to the wrong people. It is easiest to talk to the people that get it – even though they don’t need your idea.