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Open Strategy: Mastering Disruption From Outside The C-Suite

Innov8rs

Innov8rs | Making strategy behind closed doors is a prescription for failure when disruptions are coming from all directions. Formulating and executing a sound organizational strategy is complex. Strategy is often made by elite teams and can thus be limited by their biases about competitors, customer needs, and market forces.

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Branding Strategy – 14 Articles on Engaging an Internal Brand Team

BrainZooming

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience.

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Strategic foresight: learning from Steve Jobs

Norbert Bol

The combination of vision and taking appropriate actions made him a great example of a discipline which is called strategic foresight. This discipline includes all activities related to forecasting, scenario analysis, action planning and decision making about strategy. In order to create the right story Sarpong et al.

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5 Advantages of Strategy Statements with Simple Language

BrainZooming

We are big fans of strategy statements incorporating simple language an organization uses to talk about its daily business activities. Strategy statements should not be filled with complex jargon that most people cannot understand or with generic language that could apply to ANY business. Think about that for a minute.

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Content Marketing Strategy – 5 Things Your Content Can Deliver

BrainZooming

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver. His five-points form a strong checklist with which to assess your content marketing strategy.

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9 Strategic Thinking Questions – Helping Teams Execute Strategy

BrainZooming

Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy. 9 Strategic Thinking Questions for Helping Teams Execute Strategy.

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Internal Branding Strategy – 1 Way to Stop Horrible Executive Videos

BrainZooming

That’s not the way to advance an internal branding strategy. My suggestion for these videos to have an impact on their internal branding strategy? Then, capture them explaining strategy at employee meetings. D ownload Your Free Internal Branding Strategy eBook! Video them talking with employees.

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