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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? Create engaging and helpful content your audience cares about Now comes the fun part.

Roadmap 98
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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. Elizabeth Francisco: Property managers must have online tools to engage with their renters and meet them where they are. Dylan Lenz Founder and CEO, Naborly.

Marketing 264
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Engagement within the Energy Movement

Innovating4Energy

Engagement in the Energy Transition Movement How do you encourage engagement? Let me briefly provide a few stand-out ones that give encouragement Firstly in Brussels a Clean Tech Investment meeting took place , nicely summarized by Ann Mettler , the Vice President at Breakthrough Energy. The conditions are being created.

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

Marketing 235
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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. They expect employers and brands to meet their needs like never before. Business marketers need to understand and act on these key trends.

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Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue

Tullio Siragusa

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.