Paul Hobcraft

FEBRUARY 1, 2018

In my view I visualize a new integrated innovation engagement platform to be like this shown below. I’d love to engage on this to realize its potential. The real need is delivering a new integrated innovation engagement platform. We need not only a new innovation management system, we need a modern engagement platform.

Engagement 205

Engagement System Innovation Design 205

Business and Tech

JUNE 21, 2023

To engage and retain customers, companies must be prepared to promptly meet buyers wherever they are with the information they need to close a deal. This means balancing a strong digital presence that allows for instant engagement and timely responses, while also ensuring in-person options are available and offered with care.

Engagement 236

Engagement Marketing Report Meeting 236

Tullio Siragusa

MARCH 13, 2023

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115

Marketing Culture Training Team Building 115

Christensen Institute

DECEMBER 21, 2022

On December 6, 2022, I got the opportunity to attend the inaugural Investing in Innovation (I3) Access to Market event in Nigeria. First the event was focused on the innovators and, more specifically, connecting them to markets. Investing in market-creating innovations is the key to this prosperity.

Marketing 131

Marketing Conference System Design 131

Brunner

NOVEMBER 27, 2023

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” a comprehensive marketing strategy that includes a mix of channels such as social media, email marketing, and content marketing.

Marketing 52

Marketing Technical Review Strategy Strategy 52

Paul Hobcraft

NOVEMBER 9, 2020

Ones that get closer to their connected expectations and daily needs for solutions to solve, in far better ways, than that are presently offered. Moving from the present core into new industrial areas and geographical reach is becoming essential to navigate. The need for radical innovation changes the present position.

Radical Innovation 321

Radical Innovation Technical Review Engagement Collaboration 321

Innov8rs

APRIL 14, 2023

How to engage with them? During our recent Innov8rs Learning Lab on Startup Collaboration & Ecosystem Engagement, we discussed these topics with Dr. Phil Budden (Senior Lecturer at MIT Management School). Strategically Engaging With Innovation Ecosystems: Here’s How Innovation can’t happen in a vacuum.

Engagement 59

Engagement Innovation Resources Collaboration 59

Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius.

Marketing 52

Marketing Technical Review Trends Study 52

Paul Hobcraft

FEBRUARY 5, 2024

Achieving alternative perspectives enables a level of discovery that enables innovation it is the need to embrace new organizational design that Ecosystem thinking needs to be considered for building a different approach to the new business needs based on the recognition that the way we approach management in markets is going through radical change.

Learning 130

Learning Engagement Design Trends 130

Leapfrogging

FEBRUARY 12, 2024

A focus on innovation helps companies to adapt to rapidly changing markets, embrace new technologies, and stay ahead of the competition. The right speaker will not only understand the latest trends in innovation but also possess the qualities of a good keynote speaker , such as the ability to inspire and engage a corporate audience.

Technical Review 100

Technical Review Trends Innovation Engagement 100

Brunner

DECEMBER 20, 2023

She’s executive vice president of marketing at Crayola, a brand whose products have long been considered to be for kids. Lozano shared the story at this fall’s ANA Masters of Marketing conference of how Crayola identified a key audience insight that has helped the company unlock sales to an entirely new audience — adults.

Marketing 52

Marketing Data Trends Creativity 52

Leapfrogging

APRIL 10, 2024

A dynamic speaker can transform the atmosphere, creating an engaging and thought-provoking experience for all attendees. When you invite an innovation keynote speaker to your event, you’re not just getting a presentation; you’re accessing a wealth of knowledge shaped by real-world experience and success.

Artificial Inteligence 100

Artificial Inteligence Case Study Leadership Design Thinking 100

Paul Hobcraft

APRIL 9, 2020

We are in a very different time, a social distancing time that might lead to a different type of work, one that you will have to be forced to stand out from the crowd as a socially engaged person. You will need to begin to drive your significant engagement, not rely on others but your views and opinions ! What can this teach us?

Engagement 321

Engagement Technical Review Creativity Change 321

Acuvate

OCTOBER 24, 2022

Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.

Marketing 52

Marketing Strategy Strategy Artificial Inteligence 52

Leapfrogging

APRIL 4, 2024

Engaging in this practice equips you with a clearer understanding of where your organization stands and where it needs to go, helping to navigate through competitive and rapidly changing markets. Engagement : Increases engagement and ownership among team members by involving them in the strategic process.

Roadmap 100

Roadmap Design Underperforming Technical Team How To 100

Paul Hobcraft

MAY 19, 2021

The report emphasises that the energy transition required is of such scale and speed it cannot be achieved without sustained support and equally significant engagement and participation from citizens, whose lives will be affected in multiple ways. For advanced batteries, this pathway to commercialisation is being funded by capital markets.

Report 345

Report Innovation Technology Policies 345

Leapfrogging

FEBRUARY 9, 2024

Central to the ecosystem’s functionality are the startups themselves, which are typically characterized by their innovative approaches to solving problems and capitalizing on market opportunities. The ecosystem offers corporate entities various avenues for engagement, such as startup investment , partnerships, and acquisitions.

Technical Review 113

Technical Review Agile Collaboration Engagement 113

ImagineNation

JUNE 1, 2021

This means that every organisation, regardless of its size and specialisation, requires its leaders, and teams paradoxically, to be both competent and confident, to be both human-centred and customer-centric, in effectively managing both the future and the present. Unlearn, relearn, reskill and upskill. Both Human and Customer-Centric.

Management 52

Management Agile Collaboration Creativity 52

Paul Hobcraft

SEPTEMBER 12, 2023

It aims to trigger innovation engagement and activation strategies to change the energy transition dynamics within a community setting, offering decentralized community energy. It focuses on the community in a decentralized way for its energy. It does shift ownership of the energy transition. It does shift ownership of the energy transition.

Entrepreneurship 147

Entrepreneurship Engagement Collaboration Design 147

Leapfrogging

FEBRUARY 9, 2024

By engaging with and investing in startups, companies can gain insights into emerging technologies, trends, and business practices. This collaboration allows corporations to stay ahead in a rapidly changing market. Market Potential : An analysis of the startup’s target market size, growth rate, and competitive landscape.

Technical Review 100

Technical Review Engagement Marketing Competition 100

Paul Hobcraft

NOVEMBER 1, 2023

Gains Gains for Building a Business Case for Change : Mergers and Acquisitions : Apply your business case skills to identify potential targets, conduct due diligence, and present compelling reasons for mergers or acquisitions to complement internal innovation developments.

Change 173

Change Underperforming Technical Team Technical Review Agile 173

The Human Factor

APRIL 28, 2022

The ritualized courtship dance between hungry consumers and the marketers vying for their attention has increased in complexity and scope during the information age. Digital marketing, a nascent craft in the 1990s, is now the primary marketing channel for most businesses with an online presence. The Dark Side of Marketing.

Marketing 36

Marketing Engagement Examples Trends 36

Leapfrogging

FEBRUARY 9, 2024

This engagement is becoming increasingly significant as industries face rapid change and the need for continuous innovation becomes imperative. Accelerators often culminate in a demo day, where startups present their progress and products to potential investors and industry leaders.

Case Study 113

Case Study Resources Industry Engagement 113

Innov8rs

APRIL 7, 2024

The path to bridging this gap involves understanding the diverse consumer segments that make up the market, as Vendbridge’s Beat Walther and Yann Wermuth suggested. Identifying and Understanding Consumer Segments First, recognize the diversity within the consumer market regarding sustainability. during a recent Innov8rs Learning Lab.

How To 59

How To Engagement Innovation Groups 59

Tullio Siragusa

FEBRUARY 13, 2023

They operate in North America, the UK, and Europe and offer a range of services including advertising, media planning and buying, market research, public relations, and digital marketing. Competition: The advertising and communications industry in North America is highly competitive, with many players vying for market share.

Artificial Inteligence 118

Artificial Inteligence Company Competition Trends 118

Idea to Value

NOVEMBER 15, 2023

It starts with a goal that requires breaking new ground and is not just retreading work that’s already been done, such as a copycat drug or a technology that’s similar to another one on the market. The initiative presents a credible opportunity to advance toward a desired goal. You’re not just engaging in random action.”

Underperforming Technical Team 198

Underperforming Technical Team Project Technical Review Resources 198

BrainZooming

FEBRUARY 6, 2018

It will cover creating a sustainable, social-first content marketing strategy. The three-hour workshop will take participants through typical sticking points brands face in developing effective content marketing strategy plans that start strong, build, and continue to deliver results. Finding the cool in a brand.

Marketing 98

Marketing Strategy Strategy eBook 98

Leapfrogging

APRIL 4, 2024

Increased Morale and Engagement : Offsites can also serve as a team-building exercise, boosting morale and increasing engagement among team members. Involve the Right People : Ensure that all critical stakeholders are involved in the planning process and will be present at the offsite.

Strategy 100

Strategy Strategy Underperforming Technical Team Exercises 100

Paul Hobcraft

SEPTEMBER 26, 2022

We are becoming far more networked and have a growing awareness of hyper challenges that we are part of resolving and blurring boundaries across market positions, competitors and global trade. What is needed is something more radical and cohesive than we presently have. There is a real need for a new conceptual innovation framework.

Design 208

Design Artificial Inteligence Innovation Collaboration 208

Paul Hobcraft

OCTOBER 18, 2021

Presently we drive efficiency and effectiveness but progressively into a crisis of our own making. Presently sustainability stays that concept that makes sense but is not yet embraced and accepted by the vast majority. But we are deluding ourselves. Demand outstrips supply. Sustainable innovation needs to shift our thinking.

Innovation 328

Innovation Change Disruption Resources 328

BrainZooming

APRIL 13, 2017

Additionally, I’ll also be presenting a workshop at the GSMI-sponsored Branding Conference, also during October in Chicago. As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. The first of these eBooks is now available.

eBook 66

eBook Marketing Conference Video 66

Harvard Business Review

SEPTEMBER 20, 2023

In China, content-based platforms are generating a growing proportion of e-commerce, presenting a growing threat to established platforms like Alibaba and JD.com. In this model, consumers buy products during their engagement with the content provider.

Trends 109

Trends Engagement Management Marketing 109

Paul Hobcraft

JUNE 16, 2023

In this post I want to explore the potential returns I feel are gained from adopting this “ Final Perspective, the Composable Innovation Enterprise Framework” following my recommendation that innovation needs to change, to embrace and adopt a new view of the Innovation Management process to change our present thinking.

Agile 182

Agile Collaboration Innovation Competition 182

Paul Hobcraft

JUNE 15, 2022

Technologies in development and emerging on the market, that have to go through validation and commercialization and the critical need for scaling up. Overview of different stages of energy technologies within a three horizon framing and the immediate questioning of their impact on business models and markets is introduced.

Technology 204

Technology Management System Change 204

Be-novative

MARCH 17, 2021

So the most voted topic of our latest ‘Spark Creativity’ session was on: How to engage C-level managers to collaborate better and break the silos to create a more engaging workplace for employees? Engage them in surfacing possible solutions and selecting the ones they see most impact and feasibility.

Groups 52

Groups Engagement Management Leadership 52

Be-novative

MARCH 17, 2021

So the most voted topic of our latest ‘Spark Creativity’ session was on: How to engage C-level managers to collaborate better and break the silos to create a more engaging workplace for employees? Engage them in surfacing possible solutions and selecting the ones they see most impact and feasibility.

Groups 52

Groups Engagement Management Leadership 52

Paul Hobcraft

NOVEMBER 2, 2020

They can, through shared platforms achieve a closer relationship with the customer, to understand their needs and experience through increased collaboration, and engagement. New economic value has to be ‘seen’ and believed in, so people can engage and work towards making the necessary changes.

Design Thinking 282

Design Thinking Collaboration Design Radical Innovation 282