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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

3 Keys to Engaging Your Internal Brand Team. One alternative to letting your employees know about a new direction in branding strategy after your customers is to view employees as an internal brand team. With that change in perspective, you introduce possibilities for engaging employee in shaping branding strategy.

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5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto

BrainZooming

There are so many ways to botch involving employees (and community members, if that’s your audience) in developing and successfully implementing an innovation strategy. Here are five keys we’ve found for successfully engaging employees in innovation strategy. Ask me to participate. That’s the Brainzooming Buy-In Manifesto.

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4 Challenges Facing Embedded Services Organizations & How to Solve Them

Planview

However, their goal is not just to effectively deliver engagements. They must also enable product adoption, in order to increase product expansion and renewal rates. As such, to be successful ESOs face the challenge of serving not one, but two masters: profits and product adoption. The Final Word.

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The Importance of Listening When Developing a Product Roadmap

Anaqua

When it comes to product strategy and development at Anaqua, the key word is LISTEN. In developing the Anaqua roadmap for the next 18-months, we launched customer and market surveys, reaching out separately to senior IP professionals in corporations and law firms. Vincent Brault, SVP, Product & Innovation, Marketing.

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The Innovation Generation Has Arrived

Legacy Innovation Group

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development.

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Setting Industry Benchmarks Through Client Collaboration

Anaqua

Over the years, Anaqua has made it a priority to engage with customers and harness their valuable feedback to help create the market leading IPMS, as recognized by industry analyst Hyperion Research. Client needs are ever-changing, which should be reflected in the evolution of their IP solution.