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Strategic Thinking Exercise – A SWOT Analysis to Push Thinking


Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. To add depth and breadth to the strategic thinking exercise, however, we add four probes to each area of the SWOT analysis.

Strategic Thinking Exercises – 3 Responses to New Ideas


The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it. Strategic Thinking Exercises – 3 Responses to New Ideas.


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Strategic Thinking Exercise – An Alternative Vision Statement Approach


During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. Participants assess where they think the organization currently is and where they want it to be in the future on multiple “strategic dimensions.” We place each strategic dimension on a scale having multiple written descriptions of ways to approach it.

Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company


At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. In her role, Antonia Dean focuses on incubating acquisitions and top-secret new product concepts. 16 Strategic Thinking Ideas for Creating an Entrepreneurial Environment Inside Your Company.

5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto


Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. There are so many ways to botch involving employees (and community members, if that’s your audience) in developing and successfully implementing an innovation strategy. Here are five keys we’ve found for successfully engaging employees in innovation strategy.

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Branding Strategy – The Best Brand Promise EVER


Great branding strategy examples abound. “If you can think it, we can make it.” ” I don’t know if Kris and Kate’s Ice Cream Treats thinks about this as a brand promise, a slogan, or something else. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?”

Branding Strategy – 3 Keys to Engaging Your Internal Brand Team


I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. The discussions focused on when employees should be brought into branding strategy decisions. 3 Keys to Engaging Your Internal Brand Team.

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines


The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines. 3 Internal Branding Strategy Challenges. 10 Lessons to Engage Employees and Drive Improved Results.

Strategic Planning – 3 Surprising Ways Online Collaboration Works


We’re big proponents of the value of bringing together a diverse group of people with varied creative thinking skills for strategic planning workshops within organizations and communities. Often, however, executives jump too quickly to flying everyone into one place for a big strategic planning meeting. When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach.

3 Big Differences between Branding Strategy and Advertising


The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. Those topics seemed far removed from what our marketing team could effectively improve and align in our company. It was also clear that branding agency thought about them strategically while our advertising agency didn’t.