BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. What to Say about a Thought Leadership Strategy? Value Leadership Strategy.

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

Anaqua

FEBRUARY 23, 2022

When it comes to product strategy and development at Anaqua, the key word is LISTEN. In developing the Anaqua roadmap for the next 18-months, we launched customer and market surveys, reaching out separately to senior IP professionals in corporations and law firms. Vincent Brault, SVP, Product & Innovation, Marketing.

Roadmap 40

Roadmap Underperforming Technical Team Software Review Survey 40

BrainZooming

OCTOBER 11, 2016

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. This helps a group inside of a strategy meeting work harder and more effectively to generate ideas. Creating engagement with our employees ? We can help! Mike Brown.

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

Anaqua

SEPTEMBER 28, 2021

Over the years, Anaqua has made it a priority to engage with customers and harness their valuable feedback to help create the market leading IPMS, as recognized by industry analyst Hyperion Research. Client needs are ever-changing, which should be reflected in the evolution of their IP solution.

Collaboration 75

Collaboration Industry Software Review Roadmap 75

BrainZooming

SEPTEMBER 28, 2015

Last week was diverse in the Brainzooming world, as we were engaged in serving clients across many different aspects of what we do. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

JULY 6, 2017

The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. 3 Big Differences between Branding Strategy and Advertising. via Shutterstock.

Strategy 15

Strategy Strategy Comparison Conference 15

Legacy Innovation Group

APRIL 1, 2019

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development.

Product Development 40

Product Development Innovation Engagement LEAN 40

Boxes and Arrows

NOVEMBER 17, 2015

At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? The best designers transcend the gap between strategy and execution. Design itself is a product. Incubate ideas with visuals.

Underperforming Technical Team 94

Underperforming Technical Team Software Review Roadmap Design 94

BrainZooming

SEPTEMBER 9, 2016

Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. Look at how many strategies and tactics you actually implemented this year, and use that as the threshold for how deeply detailed your plan for next year should be.

Analysis 40

Analysis Strategic Management Strategy Strategy 40

Innov8rs

FEBRUARY 13, 2023

In fact, a few years ago, the company created i2M, or “Innovation to Market”, an incubator for digital ventures. It’s common for innovators to engage in conversations with leaders about innovation-first, unrelatable topics like the Metaverse. MANN+HUMMEL has adopted a slightly different approach.

Disruption 52

Disruption Project Design Roadmap 52

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

FEBRUARY 26, 2016

When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Sometimes they proceed an in-person strategy planning meeting, but not always. They developed a sales strategy and associated messaging for the upcoming year.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

Legacy Innovation Group

APRIL 1, 2019

wearable technology), and sometimes they remain nascent until "actuated" by a particular event that creates a new market. Such events can include the introduction of an innovative new product or service that preempts public knowledge of the need – cases in point are iTunes and the Nest Learning Thermostat.

Trends 40

Trends Innovation Marketing Strategy 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

NOVEMBER 2, 2015

That does not mean everyone determines and forms strategy. However, it does suggest the value of all employees having enough of a big picture understanding of the organization, its customers, markets, and competitors to see what they do and the environment in which they do it in a strategic context. FREE Download: “Results!!!

Training 40

Training Leadership Underperforming Technical Team Strategy 40

BrainZooming

FEBRUARY 22, 2016

The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. But making fifty top executives “guess” and articulate what the CEO already thinks (which is very common) is a recipe for wasted time and a frustrating strategy meeting. – Mike Brown.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

Taivara

JULY 23, 2018

It continues the conversation and creates a dialogue for greater understanding – vitally important when planning for our product and engaging with its potential customers. A few years ago, cannabis was a black-market business. Viability: Is there a big enough market to pay for the effort and do the economics work?

Ideation 48

Ideation Underperforming Technical Team Brainstorming Technical Review 48

Boxes and Arrows

APRIL 13, 2017

Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. People using the product.

Video 57

Video Conference Artificial Inteligence Design 57

Planview

JANUARY 22, 2024

AI and powerful scenario-analysis capabilities will be crucial for assessing strategies against opportunity costs, product trade-offs, and the overall inherent risks of an R&D portfolio. Factors influencing product development and delivery, like environmental impact (e.g.,

Product Development 69

Product Development Innovation Management Management Trends 69

Moves the Needle

FEBRUARY 26, 2019

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box. A coach is someone who is proficient at designing good experiments.

Underperforming Technical Team 80

Underperforming Technical Team How To Roadmap Tools 80

Boxes and Arrows

NOVEMBER 13, 2018

Onward Search provides a useful overview of the UX design job market in infographic format. If we go by the stats, the market for UX designers could not be hotter. However, for many who enter from outside the field, it can lead to a gap between their academic training and the needs of the market they will be entering upon graduation.

Design 93

Design Technical Review Software Review Course 93

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Both must find value in your solution to engage. So… just who is our customer anyway? Customers have different needs.

Innovation 61

Innovation Guidelines Design Tools 61

Qmarkets

JULY 8, 2017

But perhaps above all, the scouting team's mission is to evaluate whether the direction of the potential company or technology to be bought matches with the strategy of the acquiring company. By augmenting your R&D with ready-made technology you’ll enjoy a faster time to market, with much less effort. Challenges in Tech Scouting.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Qmarkets

APRIL 24, 2017

But perhaps above all, the scouting team's mission is to evaluate whether the direction of the potential company or technology to be bought matches with the strategy of the acquiring company. By augmenting your R&D with ready-made technology you’ll enjoy a faster time to market, with much less effort. Challenges in Tech Scouting.

Innovation Processes 40

Innovation Processes Innovation Data Technology 40

Anaqua

JANUARY 11, 2018

Instead of following the same IP plan year after year, IP managers should focus their strategy on aligning their IP with their business, including developing a more concise IP plan, and switch to using smarter and modern analytics. 1) Align your IP with business strategy. 1) Align your IP with business strategy.

Management 40

Management Software Review Competition Technical Review 40

Acuvate

JANUARY 31, 2023

With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. These are AI-powered tools that can handle a wide range of tasks, such as answering frequently asked questions, providing product recommendations, and even processing orders.

Artificial Inteligence 145

Artificial Inteligence Trends ChatGPT Generative AI 145