BrainZooming

APRIL 12, 2017

The Power of Positive Thinking Plus Strategic Thinking Questions. As an alternative, I tried being more like my dad, coupling the power of his positive thinking with the strategic thinking questions that are so comfortable for me. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions.

Strategic Thinking 56

Strategic Thinking eBook Strategy Strategy 56

BrainZooming

JANUARY 11, 2017

I jotted down the questions since I saw them as a strong strategic thinking exercise. A Strategic Thinking Exercise for Determining Trustworthiness. Applying this Strategic Thinking Exercise Broadly. This is a great example of a simple strategic thinking exercise to speed and sharpen decision making.

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Strategic Thinking Exercises eBook Analysis 40

BrainZooming

APRIL 19, 2017

One way to look at your branding strategy to identify new value opportunities is to ask this strategic thinking question: What mistakes are customers prone to make before and after they work with us, and how can we eliminate (maybe even guarantee to eliminate) any of those mistakes? That’s a huge question.

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Strategic Thinking Strategy Strategy eBook 69

BrainZooming

FEBRUARY 9, 2017

That’s why instead of typing out nine strategic thinking questions from various business conversations (and contemplations) so far this week, I decided to Sharpie marker and share them with you in this image. These are strategic thinking questions our clients are asking. Branding and Marketing. Innovation.

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Strategic Thinking eBook Guidelines Tips 40

BrainZooming

OCTOBER 11, 2016

It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. To add depth and breadth to the strategic thinking exercise, however, we add four probes to each area of the SWOT analysis. Creating engagement with our employees ?

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Strategic Thinking Exercises Analysis Underperforming Technical Team 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it. Strategic Thinking Exercises – 3 Responses to New Ideas.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

JANUARY 23, 2018

5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Here are five things we do to bring other marketing agencies in early to set them up for implementation success: Invite the partner organizations into all the planning activities for developing the branding strategy. Photo via Shutterstock.

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Strategy Strategy Marketing Strategic Thinking 95

Leapfrogging

APRIL 4, 2024

By stepping away from daily operations, you and your team can focus on long-term goals, engage in deep discussions, and forge stronger bonds. These retreats are not merely a change of scenery but a strategic move to foster innovation and alignment among the top decision-makers of your company.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Design Exercises 100

Paul Hobcraft

DECEMBER 15, 2021

Alignment of an organizations strategy and innovation approach is essential and this needs to flow and connect from the top, but I have often felt there has not been a suitable engagement platform to gather around and work through to build a robust, well-connected innovation capability.

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Strategy Strategy Innovation Resources 313

BrainZooming

FEBRUARY 22, 2016

During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. Pushing Back on a Strategic Thinking Exercise. An Alternative Strategic Thinking Exercise to Develop a Vision Statement.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

Leapfrogging

APRIL 4, 2024

Importance of Strategic Planning Offsites A strategic planning offsite is not just another meeting; it’s an investment in your organization’s future. By removing distractions and dedicating time solely to strategic thinking, you create an atmosphere where creativity and big-picture thinking can thrive.

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Roadmap Design Underperforming Technical Team How To 100

BrainZooming

OCTOBER 6, 2015

The conventional wisdom is you give away “what” you do as part of content marketing, but not “how” you do what you do. We, however, routinely share how we do things via our methodology, tools, and learnings from Brainzooming strategic thinking workshops. Creative Thinking Skills – 200+ Tips and Tools.

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Strategic Thinking Exercises Creative Thinking eBook 40

Paul Hobcraft

APRIL 24, 2023

We need to understand successful innovation actually touches all aspects of a business, by contributing to improving business processes, identifying new, often imaginative, ways to reduce costs, building out existing business models into new directions and value and discovering new ways and positioning into markets.

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Innovation Programs Technical Review Innovation Policies 190

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is? Building the Team.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

Leapfrogging

APRIL 4, 2024

For more on creating conducive settings for strategic discussions, read our guide on designing leadership team offsites for strategic planning. Selecting a venue that reflects the seriousness and the creativity of the strategic tasks ahead can significantly impact the engagement levels and the outcomes of your offsite.

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Strategy Strategy Technical Review Groups 130

BrainZooming

APRIL 7, 2017

Articulating Your Strategic Innovation Direction in an Understandable Way. Strategic Thinking Questions to Identify What Matters for a Brand. Workplace Diversity – The Why, Who, and How of Strategic Thinking. Strategic Thinking Success – 3 Critical Thinking Perspectives.

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Strategy Strategy Culture Strategic Thinking 151

BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience. Branding Strategy – Engaging an Internal Brand Team. Mike Brown.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

Leapfrogging

APRIL 3, 2024

Employees are more engaged, motivated, and committed to the organization’s success when they feel aligned with its cultural values. Strategic Alignment: You should ensure that the culture change aligns with the overall business strategy, enhancing performance and competitive advantage. Remember, communication should be two-way.

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Underperforming Technical Team Leadership Culture Change 100

Paul Hobcraft

APRIL 26, 2023

Understanding this mandate is for all employees and specifically those impacted by the program, especially in research and development, marketing, operations, technical support and development, finance and sales. I work in supporting and building both the strategic and operational needs of an organization as an external advisor or coach.

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Policies Innovation Programs Innovation Collaboration 148

BrainZooming

FEBRUARY 12, 2018

What is the insight I’m not seeing that could make our content marketing strategy make sense?” She’s trying to manage through three strategic expectations the senior management team and board have regarding a content marketing strategy: They want to keep everything on one Facebook page. Not a great situation.

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Marketing Strategy Strategy Conference 93

Leapfrogging

APRIL 4, 2024

Objectives might include reassessing market position, exploring new partnerships, or setting performance targets. This phase lays the groundwork for a successful meeting where strategic goals can be effectively developed and refined. Ensure that each objective is SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

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Underperforming Technical Team Strategy Strategy Technical Review 100

CMOE

JULY 27, 2022

77 percent of B2B marketers use educational materials to nurture their leads. While it may be easy to find digital or e-learning products on the market, it is important that you find the right solution—one that will drive maximum value for individual contributors, teams, leaders, and the organization as a whole. It’s no wonder that.

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Course Trends Learning Strategic Thinking 52

BrainZooming

MARCH 31, 2020

That recommendation came from my own experience at a transportation company where I’d inherited the marketing department during a labor strike. While things keep changing, now is the time to understand the early changes by asking smart strategic question and developing insights that can put or keep your brand ahead.

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Strategic Thinking Disruption Engagement Course 111

BrainZooming

MARCH 26, 2018

5 Strategic Thinking Questions to Stop Undermining Your Success. With that perspective, reconnect with the granddaddy of all strategic thinking questions: What are we trying to achieve? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Via Shutterstock.

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Strategic Thinking eBook Strategy Strategy 79

BrainZooming

JULY 12, 2016

Here are five keys we’ve found for successfully engaging employees in innovation strategy. The Brainzooming Buy-In Manifesto – 5 Keys to Engaging Employees in Innovation Strategy. If you want engagement and ongoing participation for developing and implementing an innovation strategy, start with these five keys. – Mike Brown.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

FEBRUARY 13, 2018

I’ve been asked that question multiple times recently after delivering Brainzooming social-first content marketing strategy workshops. Return to the fundamentals we teach for building a content marketing strategy. 3 Steps to Find Multi-Brand Content Marketing Strategy Similarities. Step 1 – Audience Personas.

Marketing 69

Marketing Strategy Strategy Exercises 69

BrainZooming

FEBRUARY 24, 2017

We have released a host of eBooks on strategic planning exercises and ideas to increase collaboration, creative thinking, alignment, and successful implementation. Results – Creating Strategic Impact (Download). The 600 Most Powerful Strategic Planning Questions (Download). Reimagining the SWOT Analysis (Download).

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Exercises Tools eBook Strategic Thinking 94

Paul Hobcraft

JUNE 27, 2017

A good strategy, well outlined should encourage innovation and gain engagement but it can equally determine how we break down our imposed boundaries by its strategic intent, to encourage exploring and extending on what we know into the what we need to know. Is this because innovation is not at the core of the business as it should be?

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Strategy Strategy Innovation Engagement 204

BrainZooming

NOVEMBER 17, 2017

Based on our experience, finding just the right number and range of strategic themes is one of the best methodologies you can employ to ensure broad strategic thinking AND clear steps to implement. – Mike Brown. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing.

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Strategic Thinking eBook Guidelines Exercises 81

BrainZooming

AUGUST 29, 2017

Step 1: Select 10 to 15 very successful engagements. Also, select 10 to 15 unsuccessful (or less successful) engagements. What talents, perspectives, energy, engagement, and activities did each person and group contribute to the process? too much oversight or not enough engagement)? comparable engagements)?

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Strategy Strategy eBook Strategic Thinking 74

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact . Establishing a Clear Market Position. Strategic Thinking Exercises – Where Does Your Brand Live?

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Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

AUGUST 17, 2016

I’m at the Social Media Strategies Summit in Dallas today, delivering a two-hour workshop on developing a branded content marketing strategy. We recently conducted a dedicated content marketing strategy workshop for a client on this very topic. What questions do audience members ask during the buying journey?

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Exercises Marketing Strategy Strategy 40

BrainZooming

MARCH 21, 2016

I was horrified by this viewpoint coming from senior executives because it is so strategically misguided. 3 Keys to Engaging Your Internal Brand Team. With that change in perspective, you introduce possibilities for engaging employee in shaping branding strategy.

Engagement 40

Engagement Strategy Strategy eBook 40

Jeffrey Phillips

FEBRUARY 27, 2019

Old trading patterns and rules of engagement may be re-evaluated or may change entirely. Innovation is simply a method of achieving some portions of strategy - typically focused on growth or differentiation, or entry into new markets or segments. It's entirely possible that many jobs will disappear, with humans replaced by robots.

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Technology Strategy Strategy Artificial Inteligence 171

Leapfrogging

JUNE 3, 2020

Consulting is a $250 billion behemoth global market. Even prior to Covid-19, market growth had all but screeched to a halt with growth estimates for 2020 at 0.5 That’s why armies of consultants are dispatched to cover consulting engagements. The entertainment industry was already undergoing digital disruption.

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Software Review Change Technical Review Disruption 130

BrainZooming

MARCH 27, 2018

These branding exercises focused on identifying: The organization’s strategic foundation. Future strategic aspirations. The pairing of brand attributes that best describes its market position. The combination of branding exercises effectively identified new language to describe its strategic direction and supporting strategies.

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Exercises How To Strategic Thinking eBook 61

BrainZooming

AUGUST 23, 2018

Morgan Chase looked to Amazon Prime as a disruptive business model for its own market. It likely won’t be by charging current market rates for what your platform delivers.) Simplifying the engagement process to one step; two steps at most. Benefits, Capabilities, and Adjacent Markets.

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Disruption Strategic Thinking Exercises Data 72