BrainZooming

JANUARY 23, 2018

We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process?

Strategy 95

Strategy Strategy Marketing Strategic Thinking 95

BrainZooming

SEPTEMBER 12, 2018

Nook and cranny strategic thinking exercises. The nook and cranny strategic thinking exercises term popped into my head during a Brainzooming client workshop. Each strategic thinking exercise poster had four or five brand dimensions on the Y-axis. You do the math with this strategic thinking exercise.

Strategic Thinking 73

Strategic Thinking Exercises eBook Groups 73

BrainZooming

APRIL 19, 2017

Other than dropping price, in what ways can you adapt your branding strategy to boost the benefits and reduce the costs (be they financial or non-financial) of having your company as a provider? That’s not a new branding strategy question, but it came to mind once again while heading to my car after morning mass yesterday.

Strategic Thinking 69

Strategic Thinking Strategy Strategy eBook 69

BrainZooming

JANUARY 16, 2018

The article inspired a laundry list of strategic thinking exercise prompts to re-imagine a threatened business model when your service offering is under assault from online offerings, bots, or some other form of complete automation. A New Strategic Thinking Exercise. Hyper-focus your market expertise and service offering.

Strategic Thinking 81

Strategic Thinking Exercises eBook Strategy 81

BrainZooming

APRIL 7, 2017

We see seven keys to creating an innovative workplace culture where individuals are able to meaningfully contribute to the organization’s innovation strategy. It’s vital to point your innovation strategy in a direction. What is the first innovation strategy question to ask? 5 Ideas for Turning a Vision Statement into Strategy.

Strategy 151

Strategy Strategy Culture Strategic Thinking 151

BrainZooming

JULY 24, 2017

More often, however, it seems great ideas come along with a variety of other things that are not going to add tremendous value to creating great strategy. That’s when having the strategic thinking skills to extract the great ideas from everything else is so vital to them seeing the light of day and getting the consideration they deserve.

Strategic Thinking 81

Strategic Thinking eBook Exercises Analysis 81

Paul Hobcraft

JUNE 27, 2017

Most organizations are seeking solutions to the necessary connections between Strategy and Innovation. Often it is within the strategies that should be outlined, lies the potential new spaces to play for innovation’s design. Innovation needs a much stronger alignment to strategy, they need connecting far better.

Strategy 204

Strategy Strategy Innovation Engagement 204

Jeffrey Phillips

FEBRUARY 27, 2019

Old trading patterns and rules of engagement may be re-evaluated or may change entirely. Impact on strategy and innovation What does this mean for two concepts near and dear to my heart - strategy and innovation? We will need new strategy, and maybe even new strategic tools in order to operate under these new conditions.

Technology 171

Technology Strategy Strategy Artificial Inteligence 171

Leapfrogging

APRIL 4, 2024

By stepping away from the day-to-day operations and fostering a focused environment, your leadership team can craft innovative strategies and strengthen collaboration. Importance of Strategic Planning Offsites A strategic planning offsite is not just another meeting; it’s an investment in your organization’s future.

Roadmap 100

Roadmap Design Underperforming Technical Team How To 100

Leapfrogging

APRIL 4, 2024

By stepping away from daily operations, you and your team can focus on long-term goals, engage in deep discussions, and forge stronger bonds. These retreats are not merely a change of scenery but a strategic move to foster innovation and alignment among the top decision-makers of your company.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Design Exercises 100

BrainZooming

FEBRUARY 12, 2018

What is the insight I’m not seeing that could make our content marketing strategy make sense?” ” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She can’t change either of the first two strategic expectations.

Marketing 93

Marketing Strategy Strategy Conference 93

BrainZooming

APRIL 12, 2017

The Power of Positive Thinking Plus Strategic Thinking Questions. As an alternative, I tried being more like my dad, coupling the power of his positive thinking with the strategic thinking questions that are so comfortable for me. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions.

Strategic Thinking 56

Strategic Thinking eBook Strategy Strategy 56

BrainZooming

FEBRUARY 9, 2017

That’s why instead of typing out nine strategic thinking questions from various business conversations (and contemplations) so far this week, I decided to Sharpie marker and share them with you in this image. These are strategic thinking questions our clients are asking. Branding and Marketing. Innovation.

Strategic Thinking 40

Strategic Thinking eBook Guidelines Tips 40

BrainZooming

JANUARY 11, 2017

I jotted down the questions since I saw them as a strong strategic thinking exercise. A Strategic Thinking Exercise for Determining Trustworthiness. Applying this Strategic Thinking Exercise Broadly. This is a great example of a simple strategic thinking exercise to speed and sharpen decision making.

Strategic Thinking 40

Strategic Thinking Exercises eBook Analysis 40

Paul Hobcraft

APRIL 24, 2023

We need to understand successful innovation actually touches all aspects of a business, by contributing to improving business processes, identifying new, often imaginative, ways to reduce costs, building out existing business models into new directions and value and discovering new ways and positioning into markets.

Innovation Programs 190

Innovation Programs Technical Review Innovation Policies 190

BrainZooming

OCTOBER 11, 2016

Yesterday’s post on using a new type of SWOT analysis to stimulate bolder strategic conversations in strategy meetings garnered quite a bit of attention. It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. We can help!

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

BrainZooming

FEBRUARY 13, 2018

I’ve been asked that question multiple times recently after delivering Brainzooming social-first content marketing strategy workshops. Return to the fundamentals we teach for building a content marketing strategy. 3 Steps to Find Multi-Brand Content Marketing Strategy Similarities.

Marketing 69

Marketing Strategy Strategy Exercises 69

Leapfrogging

APRIL 3, 2024

Employees are more engaged, motivated, and committed to the organization’s success when they feel aligned with its cultural values. Adaptability: Demonstrating flexibility to adjust strategies as needed in response to feedback and changing conditions.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Culture Change 100

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience. Mike Brown.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

BrainZooming

AUGUST 29, 2017

Their processes turned out to be lax and inconsistent, which resulted in their customer experience strategy being the same. 3 Steps to Developing Consistent Customer Experience Strategy Processes. Off the top of my head, I suggested the following strategy to strengthen the consistency of their customer experience strategy.

Strategy 74

Strategy Strategy eBook Strategic Thinking 74

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. During this year’s presentations, I’ll be covering both brand strategy (Thursday) and social-first stories (Friday). 9 Areas to Tune-Up Your Brand Strategy for Peak Performance. Establishing a Clear Market Position.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

FEBRUARY 22, 2016

During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

JULY 12, 2016

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy. That’s no surprise. Ask me to participate.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

DECEMBER 12, 2017

We were set to work with a client team exploring the customer experience strategy they’d introduce to their internal customers. Each of the four roles were intended to help push the group’s thinking on its customer experience strategy in varied ways. 4 Roles to Push Bold Customer Experience Strategy Thinking.

Strategy 79

Strategy Strategy eBook Strategic Thinking 79

BrainZooming

FEBRUARY 12, 2019

A particularly engaged customer could suggest a winning idea. Yet, customers probably aren’t thinking much about using your product, let alone ways to improve it. 4 Strategies this Definition of Innovation Suggests. You can use this to your advantage to jump start innovative ideas for your broader market.

Strategy 81

Strategy Strategy Innovation Groups 81

BrainZooming

OCTOBER 6, 2015

The conventional wisdom is you give away “what” you do as part of content marketing, but not “how” you do what you do. We, however, routinely share how we do things via our methodology, tools, and learnings from Brainzooming strategic thinking workshops. Creative Thinking Skills – 200+ Tips and Tools.

Strategic Thinking 40

Strategic Thinking Exercises Creative Thinking eBook 40

Paul Hobcraft

APRIL 26, 2023

Other relevant points to consider in an innovation mandate includes building the organization’s understanding of the following: Risk management : Innovation inherently involves risk, and the innovation mandate should address how risk will be managed, including risk assessment, risk mitigation strategies, and contingency planning.

Policies 148

Policies Innovation Programs Innovation Collaboration 148

BrainZooming

MAY 31, 2017

Are your employees celebrities within your branding strategy activities? I’m asking about whether you feature your employees within your branding strategy in ways that allow them to attract attention and accolades for how great it is to have them as part of your brand? Want to guess the response to the idea?

Strategy 69

Strategy Strategy eBook Strategic Thinking 69

BrainZooming

AUGUST 10, 2018

Resources are a common barrier to innovation, download the Brainzooming innovation eBook, 16 Keys for Finding Resources to Accelerate Your Innovation Strategy. Accelerate will help you think about potential resources in dramatically new ways. What is the first innovation strategy question to ask? and lots of articles, too!

Strategy 45

Strategy Strategy Strategic Thinking eBook 45

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. 3 Keys to Engaging Your Internal Brand Team.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

AUGUST 17, 2016

I’m at the Social Media Strategies Summit in Dallas today, delivering a two-hour workshop on developing a branded content marketing strategy. We recently conducted a dedicated content marketing strategy workshop for a client on this very topic. The client is a non-profit focused on healthcare.

Exercises 40

Exercises Marketing Strategy Strategy 40

BrainZooming

FEBRUARY 24, 2017

We have released a host of eBooks on strategic planning exercises and ideas to increase collaboration, creative thinking, alignment, and successful implementation. The Results eBook makes our case for collaborative strategy planning among your organization’s employees (and even, in many cases, your customers).

Exercises 94

Exercises Tools eBook Strategic Thinking 94

BrainZooming

MARCH 26, 2018

5 Strategic Thinking Questions to Stop Undermining Your Success. With that perspective, reconnect with the granddaddy of all strategic thinking questions: What are we trying to achieve? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Via Shutterstock.

Strategic Thinking 79

Strategic Thinking eBook Strategy Strategy 79

BrainZooming

JUNE 24, 2016

An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? Nevertheless, thinking of content marketing strategy analogies , brands doing live video strikes me as very similar to “destination TV.”

Marketing 56

Marketing Strategy Strategy Video 56