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4 Tips for High-Ed Marketers to Engage Prospective Students

Brunner

This is where a well-thought-out strategy comes into play. Universities should take time to research where prospective students and their guardians are engaging and receptive to decision-driving content vs where they are going strictly for entertainment. This will ensure that you’re positively disruptive vs white noise.

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Examples of Businesses navigating complexity by fostering Ecosystems.

Paul Hobcraft

We all recognise that markets are changing, complexity is growing, and challenges are more formidable to manage without extended help. The company continually explores new business models, invests in emerging technologies, and adapts operations to changing market dynamics.

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Content Marketing Strategy – 43 Resources from Our Curaçao Workshop!

BrainZooming

On Friday, June 17 th , I was in Curaçao, located just north of Venezuela, to present a ¾ day workshop on social media and content marketing strategy for the Curaçao Tourist Board. 43 Resources for Strategic Branding and Engagement with Social Media and Content Marketing. 9 Diagnostics to Check Your Social Strategy.

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Breakthrough Innovation vs. Disruptive Innovation

IdeaScale

It’s a common question when building innovation strategy. It opens the company to new markets and changes the way customers interact with the market or the industry. Breakthrough is an inherent part of innovation strategy. Often, close contact with customers and entertaining new ideas lead to breakthroughs.

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Content Marketing Strategy – 5 Things Your Content Can Deliver

BrainZooming

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver. Entertainment – Provides amusement or enjoyment.

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Business Model Innovation: 5 Frameworks for Success

Qmarkets

Business model innovation involves changing these aspects significantly to respond to shifts in the market, technology, or customer preferences. Here are three such examples: Netflix: The company famously transitioned from a DVD rental service to a streaming giant, pioneering the online entertainment streaming industry.

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Business Model vs. Strategy: What’s the Difference?

CMOE

Military strategy is thousands of years old but the field of business strategy has only been around for about fifty years. Because this field is so new, there’s still a lot of disagreement about how business strategy and business models should be defined—and often among those who write about these topics the most!