article thumbnail

The necessity of market creating innovations

Christensen Institute

At the Christensen Institute, we espouse the virtues of market-creating innovations. Market-creating innovations transform complex and expensive products into simple and more affordable products, making them accessible to a wider segment of the population–nonconsumers. Javier Lozano’s market-creating innovation targeted these people.

Marketing 122
article thumbnail

How The “Uber Economy” Is Killing Innovation, Prosperity And Entrepreneurship

Digital Tonto

Put simply, a market economy runs on innovation. The truth is that we have a major problem and, while Uber didn’t cause it, the company is emblematic of it. It is only through consistent and. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Daystar Power is empowering Africa’s energy market

Christensen Institute

As I’ve recently highlighted in my latest blogs , there is great entrepreneurial opportunity in Africa’s electricity market: Africa’s mass nonconsumption of electricity is ripe for market creation. A brief history of the market-creating organization. Better market, better future.

article thumbnail

Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

article thumbnail

Individual compentences for sustainable entrepreneurship and innovation

Norbert Bol

2019) conclude that s trate gic management competence and action competence (1), embracing diversity and interdisciplinary competence (2) and interpersonal competence (6) have the most impact on successful sustainability entrepreneurship. . This shows that sustainable entrepreneurship has become a more profit-driven conception.

article thumbnail

Reinventing the Entrepreneurship Game

ImagineNation

In my November blog I described how important it is to unleash the power of innovative entrepreneurship in our digital & connected world. So here is the next instalment of my ongoing personal entrepreneurship story. The post Reinventing the Entrepreneurship Game appeared first on imaginenation. Taking collective action.

article thumbnail

How Vodafone produced service innovation from their marketing campaign

Be-novative

The multinational telecommunication company had novel thoughts for revamping the marketing plans for its youth-focused package, Vodafone You.