Examples Of Unexpected Marketing Tactics That Actually Work

The Human Factor

Have you ever noticed that all the best marketing tactics are the least expected? . It’s perfectly normal for modern firms to adopt a “content-first” strategy to get the word out about their brand. . Persona-Based eBook Marketing. It seems like a strategy that should work.

Thinking about innovation and strategy

Jeffrey Phillips

I've been asked several times lately to write about, or perhaps more specifically, to opine about, innovation strategy. Strategy Definition Strategy, on the other hand, is an entirely different beast. Strategy is often difficult to define.

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Product Market Fit: is your product what the market is looking for?

mjvinnovation

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. How to identify the Product Market Fit?

How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Previously, the only contributor had been the firm, who would generate, test, and implement marketing schemes and campaigns according to internally sourced ideas. Try Market Research.

Measuring Innovation Performance

For example, if an innovative process (say automation) can save time and money and. with the overall business strategy How much risk they carry What the trade-o?s to market. demonstrate Example output metrics Example input metrics It is only in the impact zone, measuring outcomes against the initial objectives comes into play. Examples of input metrics. For example, we hosted a hackathon, #UnitedByHCL Hackathon, for HCL Technologies in.

Human-Centered Design in the Financial Industry: An Innovative Example

IdeaScale

The goal was to make stale products like CDs and money market accounts look fresh. Then, to learn more about innovation strategy, contact us at IdeaScale. The post Human-Centered Design in the Financial Industry: An Innovative Example appeared first on IdeaScale. Blake Woods, of Lake Trust Credit Union. The financial services sector isn’t known for people-first approaches.

What is Lean Innovation? Components and Examples

Moves the Needle

Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. As they relate to lean innovation, the Lean Startup principles are applied to instill rigor around testing the riskiest assumptions of bringing a product to market.

Content Marketing Strategy – An Offline Way to Plan Online Content

BrainZooming

While social media and content marketing strategy ideas benefit from new thinking and approaches, you can also incorporate offline best practices that make sense, even if they may seem old. For example, one client expressed challenges in refreshing and featuring seasonally-based story ideas year after year. An Offline Way to Plan Online Content Marketing Strategy. Employing a similar strategy for content marketing strategy requires answering critical questions.

Companies Don’t Innovate, Markets Do

Game-Changer

One of the reasons big companies can’t innovate is they grow inert and can’t match the dynamism of the market. Markets are dynamic, companies are not. It’s very hard for companies to match the velocity, variance and selection of markets. There have been many times I’ve sat down with business leaders to talk about their strategy and how innovation fits in. First, the market needs to be ready to embrace your new idea; this has to do with timing.

Innovation Strategy – 4 Examples Where NOT Acting Might Be Smarter

BrainZooming

Based on several stories last week extolling the benefits of being “lazy” when it comes to innovation strategy, you would think the LAZY days of summer are here a few weeks early (at least in the northern hemisphere). Lazy is hardly a sentiment you typically associate with innovation strategy, which is why these articles caught my eye. 4 Examples Where NOT Acting Might Be a Smarter Innovation Strategy.

Why Target Marketing Won’t Cripple Your Branding Strategy

BrainZooming

A common fear about selecting a single target market or audience persona is that focusing on one market when making branding strategy decisions is risky. The fear is target marketing will cause a brand to miss stellar growth opportunities coming from other markets or audiences. Unless you pick a market or audience that is so narrow and a position so extreme that it is off-putting to everyone not targeted, however, it’s not likely to play out that way.

How to boost Marketing strategies from data mining

mjvinnovation

This model enables a better development of marketing strategies in the information age: what we call Market Mining is the combination of these techniques. Market Mining: Joining Data Mining to Marketing. In the Age of Assistance, it is undeniable that there is power in knowing extract insights to increase Marketing decisions, from data available on the web. The 5 P’s of Market Mining. Data Science Marketing

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Enterprise lean startup experiment examples

Moves the Needle

Mix-and-match each example to create a powerful experimental learning vehicle for your next concept. Even better, see if you can recognize these lean startup experiment examples next time you’re using your favorite application or website. Example: P-2-P Payments platform (name is confidential). Example: See it in action at a call center – Why don’t you Just tell me which movie. Then, use the video as part of your landing page or marketing message.

Enterprise Lean Startup Experiment Examples

Moves the Needle

Mix-and-match each example to create a powerful experimental learning vehicle for your next concept. Even better, see if you can recognize these lean startup experiment examples next time you’re using your favorite application or website. Example: P-2-P Payments platform (name is confidential). Example: See it in action at a call center – Why don’t you Just tell me which movie. Then, use the video as part of your landing page or marketing message.

How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. This includes research into the needs of customers, concept and prototype tests with customers, and developing plans on how to market these new products in a saturated market. Many successful entrepreneurs have embraced the concept of integrating innovation in marketing.

Innovation Management: Importance, Ideas, and Examples

Acuvate

In less than a decade, innovation management got recognized as one of the most powerful strategies an organization can use to streamline internal processes and boost their business productivity. C-level executives might not recognize the precise pain points of specific markets when compared to mid-level managers. This knowledge facilitates them to produce a stronger innovation strategy than a high-level executive.

Top Strategy and Innovation Books of 2019

Innovation Excellence

The best strategy & innovation books deliver new insights, examples and tools for reinventing business. I’ve recently written about the disruptive change and innovation upending markets like product packaging, travel and hospitality, management consulting, construction, healthcare, and manufacturing. Book Review Innovation Strategy best books on innovation Inspiration

Growth Through Adjacent Markets

Innovation in Practice

Adjacent markets are a great source of sales growth if you can spot them and if you have the right skills to go after them. First, let’s understand what we mean by an adjacent market. By adjacent, I mean markets that are close in proximity to what you already do or where you do it. By definition, they’re riskier and more expensive to tackle than adjacent markets, at least in my experience. For Berlitz, it might be an attractive adjacent market.

Decision-First Marketing – Adding strategy to your MarTech stack

SnapStrat

Marketing Analytics have exploded but are frequently de-coupled from Marketing Strategy To realize the value of strategic marketing requires a much broader set of criteria than just short-term ROI. A “Decision-First” approach that couples strategic intent with data-driven insight can align marketing strategy and execution. This implementation centered around deciding how to allocate marketing promotions worth several hundred million dollars.

Data 46

Strategic Thinking Exercises – A SWOT Analysis Example from the Safe

BrainZooming

An Old AND New SWOT Analysis Example. Here is a new SWOT analysis example that is really an old one. Rather than asking single questions about threats and opportunities, this strategic thinking exercise pieces answers together from considering specific perspectives your customers, competitors, markets, and own brand has. Our Business Is Built Around Offering It + Market Forces Are Working Against It. Innovation Strategy to Grow Your Business?

Three Ways Diversity Boosts Your Innovation Strategy

IdeaScale

There can be a real, tangible effect with broader voices when it comes to innovation, both in the sense of better products and better marketing. For example, did you know that mobile banking is a phenomenon driven by women ? It Opens Up New Markets. Another reality is that a lack of diversity can blind you to enormous potential markets. The post Three Ways Diversity Boosts Your Innovation Strategy appeared first on IdeaScale.

What’s stopping your marketing strategies from working?

The Human Factor

Contributed post – Of all the hurdles businesses have to overcome, none are quite as difficult as ensuring that their marketing strategy is on point. Companies spend a lot of money each year on marketing but, unfortunately for them, many of those dollars end up wasted: the marketing techniques they spend the money on are ineffective. Eradicate those listed below from your strategy, and you might find that you’re more successful in the future.

Is Your Innovation Problem Really a Strategy Problem?

Tim Kastelle

I was running a workshop with a multinational engineering firm when I ran into a perfect example of an air sandwich, which illustrates this point. This dangerous obstacle to innovation is described by Nilofer Merchant in The New How as “the empty void in an organization between the high-level strategy conjured up in the stratosphere and the realization of that vision down on the ground.”. But because the industry’s margins are so low, this strategy carries real risk.

Two Important Market-Trends Vantage Points: Broadview + Futureview®

Daniel Burrus

Even the most traditional, by-the-book organizations share a common goal with their more forward-thinking counterparts and competitors: How to stay in front of market trends. That can make just keeping up with market trends a chore, let alone being out in front. . HardTrends & #SoftTrends let you anticipate market trends with confidence. For example, my annual review of top technology trends offers a variety of insights impacting organizations of all sorts.

Smart Online Business Strategies

The Human Factor

Are you a business owner just getting started with the digital side of your business, or an established brand wanting to make a few tweaks to your strategy over the winter? Take a look at some of the smart strategies below and help your business boom through the winter.

Strategy Books: Essential Strategic Reading 2020

Cascade Strategy

Strategy Books: Worthy mentions. The next couple of books are not necessarily 'strategy' books as such, but certainly worth noting and will definetly help you get better framing particularly when you're trying to hit the reset button. Why you should read it: The book itself is a fairly short read and will definetly inspire you into looking at your strategy from a different lens. This not simply about creating marketing that stands out though.

Content Marketing Strategy – 16 Ideas to Go Live with Brand Impact

BrainZooming

An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact? That’s a content marketing strategy topic I’ve been thinking about as more social platforms offer “go live” features, including Twitter, Facebook, YouTube, Snapchat, and Tumblr. 16 Ideas to Go Live with Brand Impact in Your Content Marketing Strategy.

How Does Globalization Impact Innovation Strategy?

IdeaScale

It’s been found that emerging markets that have access to the innovation driven by developed markets drove up productivity by 0.7 The American auto industry learned quickly from its Japanese counterparts, for example, and built on their innovation. And of course there are cultural differences; if you make food products, for example, you have to consider what local custom and practice hold as edible. Food products are a good example here.

Insurtech: what it is, examples and how to seize opportunities

mjvinnovation

The most visible examples of Insurtech come from the world of personal insurance: monitoring devices in the car; wearable activity trackers; customer-facing applications; SaaS platforms that manage insurance and payment coverage. In these examples, we see insurers leveraging better data and customer experience to improve their insurance coverage and make more accurate predictions about the risks.

Branding Strategy – The Best Brand Promise EVER

BrainZooming

Great branding strategy examples abound. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?” ” If that were your organization’s brand promise, what would you have to do differently with your branding strategy when it comes to: Responsiveness? They need strategic thinkers who can develop strategy and turn it into results.

GDPR and CCPA – 5 Things Every Digital Marketer Should Know

The Human Factor

For example, companies with clients in California have to comply with the regulations even if they are not based in this state. Tracking the searches and behaviors of consumers has proven to be an amazing strategy for business growth and customer satisfaction.

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Where speed, innovation, technology and strategy collide

Jeffrey Phillips

Currently we have national and global economic tension, the rise of nationalism, large trading communities breaking apart (Brexit) and trade tensions between large trading partners - the US and China for example. Impact on strategy and innovation What does this mean for two concepts near and dear to my heart - strategy and innovation? We will need new strategy, and maybe even new strategic tools in order to operate under these new conditions.

Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. . We present a User-Centric strategy that can be used as a powerful tactic to address them. . From the simplest smartphone users to the big players in the market: no one can deny that the ever-growing world of digital transformation is changing the way we live our lives. . In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs. .

Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of the markets that is feeling the pressure of Big Techs is insurance. We present a User-Centrism’s strategy that can be used as a powerful tactic to address them. From the simplest smartphone users to the big players in the market: no one can deny that the ever-growing world digital transformation is changing the way we live our lives. In the insurance market, the emergence of Insurtechs (insurance + technology) is a phenomenon similar to that of Fintechs.

Positive marketing innovation

Norbert Bol

In the December 2015 issue of the Journal of Business Research there is an interesting article about positive marketing. Positive marketing is the ideal form of marketing as it aims to create value for the firm and its customers and society. In that respect it is more than cause marketing, green marketing and social marketing. Positive marketing adds value to the whole triple bottom line, also known as People, Planet and Profit.

Big Techs in the insurance market: how to use a User-Centrism strategy to address them?

mjvinnovation

One of those markets that feel the pressure of Big Techs is insurance. In this article, in addition to helping you think about who Big Money is and what they do, let’s present User-Centrism’s strategy as a powerful tactic to address them. From the simplest smartphone users to the big players in the market: no one can deny that the digital transformation , increasing and continuous, is changing the way we live.

What Hidden Segments Exist In Your Market?

Strategyn

Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. Qualitative methods, such segmentation based on personas, segment the market using demographic, psychographic, or behavioral categories or stereotypes. What meaningful differences exist in a market? Both, for example, may be unhappy with their Internet service.

Finding a Viable Market Opportunity

Taivara

Finding a Viable Market Opportunity. Identifying a viable market opportunity for a new product or business starts by understanding what is happening in the market. Segments within the market. Funnel from total market, to who will actually buy your product and why. Market Size. The primary goal is to understand how big the market is. Is the market trending up or down? Sizing the Market. Market Trends. Competitive Market.

Brand Strategy – 6 Ways to Freshen an Old Brand

BrainZooming

What are basic brand strategy moves to quickly take an older brand into today’s market? An “Inside the Executive Suite” article from Armada Corporate Intelligence looked at this brand strategy question last month. The group is making a “comeback” and incorporated a variety of brand strategy approaches to freshen its brand. The Depeche Mode update involves multiple brand strategies: Involving a new producer and tech music luminaries.

Titans of Transformation: 5 Outstanding Examples of Innovation in Business

Qmarkets

Considering these sobering statistics, it’s little wonder that even the world’s largest companies are increasingly pursuing bold innovation strategies to withstand disruption, rather than resting on their laurels. How are they implementing strategies to foster a spirit of ideation to generate new ideas, while also spearheading initiatives to overcome target challenges? Philip Morris International (PMI) presents a prime example of this.