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What is Trend Analysis? Definition, Steps, Examples, Benefits and Best Practices

IdeaScale

Table of Contents What is Trend Analysis? Trend analysis is defined as a statistical and analytical technique used to evaluate and identify patterns, trends, or changes in data over time. Trend analysis [.]

Analysis 130
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How to Identify Industry Trends

HYPE Innovation

While the second post provided guidance, practical tips, and examples on how to get started with brainstorming the future of your market , this post offers insight on where and how to identify industry trends to support brainstorming and other foresight activities.

Trends 214
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What is Consumer Research? Definition, Methods and Examples

IdeaScale

Consumer research, also known as market research or consumer insights research, is defined as the process of collecting and analyzing information about consumers' preferences, behaviors, and attitudes toward products, services, brands, or market trends. This type of research is essential for businesses and organizations to [.]

Examples 130
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The problem with trend spotting

Jeffrey Phillips

I am a huge fan of trend spotting and scenario planning. Most companies simply do not understand the insight and the power that developing and interpreting trends and scenarios can provide. Yet far too many companies don't do enough trend spotting and scenario development. Trends are everywhere.

Trends 167
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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

Through real-world examples and expert guidance, you will gain valuable insights into effectively managing the tension between innovation and current user demands, ultimately leading to the development of products that delight customers while driving business growth.

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What is Quantitative Market Research? Definition, Methods, Examples and Best Practices

IdeaScale

Quantitative market research is defined as a type of research that involves the collection and analysis of numerical data to understand market trends, consumer behavior, and other business-related variables. What is Quantitative Market Research?

Marketing 130
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The Key Trends to Watch in Cybersecurity

Business and Tech

Our panel discusses the biggest trends in cybersecurity, and what organizations and individuals can do to protect their data. . Economics, for example, trains individuals in pattern recognition that effectively translates to security operations and threat hunting. The trend of moving to the cloud has accelerated to all time highs.

Trends 130