article thumbnail

Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

article thumbnail

What the Finance Industry Tells Us About the Future of AI

Harvard Business Review

For a preview, look to the finance industry which has been incorporating data and algorithms for a long time, and which is always a canary in the coal mine for new technology. The experience of finance suggests that AI will transform some industries (sometimes very quickly) and that it will especially benefit larger players.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Penny Saved: Taking Charge of Your Finances with the “Bachelorette’s” Jason Tartick

Business and Tech

As a corporate banker, I managed the finances of companies that earned revenues of over $100 million dollars. I usually worked directly with their CFO, their CEO, and anyone on the board that would make decisions as they relate to financing. You should always be promoting, marketing, and positioning yourself to increase your top line.

Analysis 130
article thumbnail

How Middle Market Companies Can Avoid a Liquidity Crisis

Harvard Business Review

Managers tend to think about liquidity as a finance issue, but in face the behaviors of the sales and operations team — and how they communicate and work together — can have a direct affect on a company’s cash position.

Marketing 117
article thumbnail

The Emerging Spend Management Sector: Simplifying Your Accounting Processes

Speaker: Spencer Falbo, Principal at Kong Basile Consulting

For a long time, the market has offered point solutions for accounts payable, such as bill payment, expense management, travel software, and corporate cards. What impact this type of software has on accounting and finance teams. These instruments have aided in the automation of workflows for various aspects of non-payroll spending.

article thumbnail

How Small Business Owners Can Navigate Inflation and High Interest Rates

Business and Tech

Know your numbers — and check them regularly The best way to tackle the challenges your business faces is to know your business numbers — but how can you do that when finance feels like a foreign language? Your business financing: Do you have any variable rate financing agreements?

article thumbnail

Fueling Corporate Innovation in Finance: Industry Insights

Qmarkets

If you are interested in discovering how Qmarkets’ own market-leading idea management software can help you to reap all the benefits of increased employee engagement, take a look at our product page. The post Fueling Corporate Innovation in Finance: Industry Insights appeared first on Qmarkets.