Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

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Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle?

In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies. Learn how to refine targeting, personalize outreach at scale, and use automation the right way—without losing authenticity.

Key Takeaways:

Learn how to leverage AI and automation to scale campaigns without losing the human touch ✨
Understand data-driven targeting tactics that improve engagement (and conversions) 🎯
Explore actionable ABM strategies leading brands are using to align marketing and sales for pipeline acceleration & revenue growth 📈

Don't just keep up—get ahead! Save your seat today!

📆 April 17th, 2025 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST

Brought to you by:

Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Alexa Acosta is a seasoned marketing leader with over a decade of experience driving strategic, data-driven marketing initiatives across diverse industries. With expertise in B2B marketing, demand generation, and sales alignment, she has a proven track record of helping businesses enhance brand visibility and accelerate growth.

In addition to her corporate leadership, Alexa is the founder of 2917Creative, where she develops multi-channel marketing strategies that combine creativity with analytics to drive engagement and measurable results. Her background spans employee benefits, technology, healthcare, financial services, professional services, and logistics, giving her a unique perspective on creating high-impact marketing campaigns.

Passionate about leveraging emerging trends and technologies, Alexa focuses on turning insights into action—helping businesses optimize their marketing strategies, strengthen sales collaboration, and stay ahead in a rapidly evolving landscape.

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