Crowdsourcing vs. Focus Groups: A Comparative Review
IdeaScale
NOVEMBER 5, 2019
Crowdsourcing is a favored method of gathering data for product innovation. Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data. Crowdsourcing Vs. Focus Groups Defined. Focus groups are, by nature, more reactive than innovative.
Let's personalize your content