Top Jobs to be Done Books (JTBD)
SEPTEMBER 27, 2021
Jobs to be Done: A Roadmap for Customer-Centered Innovation. The Jobs-to-be-Done Handbook: Practical Techniques for Improving Your Application of Jobs-to-be-Done. The book covers topics like why innovation fails, how to employ the framework to customer needs, the language of Jobs to be Done, and much more. Get it here. Get it here.