Crowdsourcing ideas: sexy ideas get implemented
APRIL 10, 2016
Through history, the engine of human progress and prosperity has been, and is, the mating of ideas. Matt Ridley – When Ideas Have Sex. Idea crowdsourcing is the act when a company outsources the generation of new ideas (e.g. The sourcing of ideas occurs on online idea crowdsourcing platforms that are open to everybody who has access to the Internet and no specific training or expertise is needed. Research Policy , 45 (6), 1145-1154.