What is innovation management and why your organization needs it
OCTOBER 16, 2017
Understanding Innovation Management. Is it a lack of innovation or an inability to cope with change? Either way, businesses need to identify where they are going wrong because innovation as a business strategy is here to stay. For survival, innovation is almost obligatory (Drucker, 1999). An innovation process “connects upstream idea valuation to downstream production and release to market.” Function and Intention of Innovation Management.