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Adopting a Rapid Digital Innovation Process

Paul Hobcraft

The belief that lean management principles will get the innovation out of the door quicker, has been one of those management adoptions that often trick us into believing we are achieving more than we actually are. Designing the complete rapid innovation application process. Yet digital threatens this entire incremental pathway.

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Crowdsourced Innovation: Three Things I Learned

IdeaScale

During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourced innovation with tools such as IdeaScale. Every company says they want to be “innovative” and some of them use “crowdsourcing” to do so.

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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.

Marketing 235
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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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The Energy Transition Needs A Structured Innovation Process

Paul Hobcraft

This period, up to 2029, must be all about researching, developing, demonstrating, and successfully learning from the deployment and scaling up. In any innovation process, these “proof points” become “go / no go” decisions. We need innovation to drive change and behavior.

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Innovation on Steroids: Next Generation AI-Powered Phases and Gates

Leapfrogging

From its inception to the current state, the processes governing the development of new products and services have continuously evolved to incorporate new methodologies and technologies. Traditional Phases and Gates Processes Traditionally, the phases and gates model has been a cornerstone in structuring innovation management.