Use the S-Curve Mapping Tool to Speed Up Innovation Processes in Your Business


For nearly three decades, I have worked with business leaders to help them drive innovation within their businesses by creating products and services that improve customers’ lives. The post Use the S-Curve Mapping Tool to Speed Up Innovation Processes in Your Business first appeared on

Tools 130

The Energy Transition Needs A Structured Innovation Process

Paul Hobcraft

For that, we require ingenuity in our abilities to break through present seemingly difficult barriers in technologies, and this calls for breakthrough innovation. The importance of innovation is across the board. To do this, we must avoid the innovation emissions cul-de-sac.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Adopting a Rapid Digital Innovation Process

Paul Hobcraft

Often our innovation activities face the same dilemma. Innovation needs time, it needs evolution and resolution but also speeding up. The need for innovation results has sped up considerably. The belief that lean management principles will get the innovation out of the door quicker, has been one of those management adoptions that often trick us into believing we are achieving more than we actually are. Designing the complete rapid innovation application process.

The Value Prop Canvas Tool Will Speed Up Innovation Processes in Your Business


As a consultant, I’ve had the chance to work with some of the world’s biggest businesses and organizations to help guide innovation initiatives and business strategies. The post The Value Prop Canvas Tool Will Speed Up Innovation Processes in Your Business first appeared on

Tools 130

Measuring Innovation Performance

Measuring innovation performance Our innovation campaigns prove that there is a way to. measure innovation performance. Innovation-active ?rms Along with balancing the innovation. aside as innovation spend. Innovation is di?cult to market.

How Value Co-Creation can Boost Your Innovation Process Significantly

HYPE Innovation

Marketing specialists swear by it; manufacturers and service providers try to integrate it in their innovation practices; researchers study it. In practice, value co-creation involves a variety of collaborative activities during which diverse stakeholders contribute to an organisation’s innovation process. No matter the industry, co-creation of value is a hot topic.

Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.

Mapping innovation process aspects

Innovation 360 Group

In a world of hyper competition, innovation is imperative to gain competitive advantage. The process of successfully implementing innovation has to begin in the organisations strategy, culture, people, systems, processes, competitive landscape and its external key drivers. When setting up an innovation initiative and the first process the organisation make decisions on governance, speed and flexibility of potential future innovations.

Want to Nail Pricing? Understand Market Dynamics First

Innovation Excellence

And even if you do come close, you’ll have to adjust as your product and market mature. Innovation Processes & Tools Strategy competition economy Markets pricing valuePricing is a game – one with asymmetric and imperfect information. So what does this mean for you? Basically, you’re very unlikely to nail pricing the first time.

Mid-market Firms Need Innovation


While the innovation prowess of the top-performing companies are well known, the “big business” side of the market only represents one-third of the $30 trillion dollars in private sector gross receipts. The mid-market, representing another third, is largely defined as firms with annual revenues of over $100 million but less than $3 billion. innovation success innovation management innovation process Innovation Open Innovation software Open Innovation

Building ROI and data into your innovation process

Innovation in Practice

Delivery via drones, real-time data insight into your operations, transformation of your business models— what will 2016 bring for your innovation practice? For innovators working within the confines of large enterprises, the possibilities for transformation, especially with mobile and digital products, are endless. Many innovators take on a project without a plan to measure and revise the return on investment projection (and course-correct) as the product evolves.

What Hidden Segments Exist In Your Market?


Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. Qualitative methods, such segmentation based on personas, segment the market using demographic, psychographic, or behavioral categories or stereotypes. What meaningful differences exist in a market? The post What Hidden Segments Exist In Your Market?

Moneyball for Innovation Part 2 (Innovation Process): A New Set of Metrics for Measuring Real Innovation

The Vault

In Part One , we recently talked about the need for an Innovation Measurement system and how it might be developed. Part Two outlines the Innovation Process part of the system, which describes the “necessary but not sufficient” things that you need to do in order to innovate. Innovation Measurement System: How to Track Innovation Process. Here are the seven key metrics that need to be tracked in the Innovation Process realms: A.

Speed-to-Market vs Market Readiness

Business Innovation Design

When it comes to launching new products and services in the market, especially in the new market with disruptive innovation, the same mindset is applied - get to market as soon as possible, and perhaps be the first in the market. Usually, a barrage of new companies follow suit to enter the same market offering similar value propositions - all in pursuit of capturing the market share and mind share. Move fast, break things.

Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Innovation Excellence

Market share was being lost. collaboration Conferences Creativity Growth Innovation Product Innovation Strategy Accelerated Learning Labs Clorox growth strategy innovation conference michael graber Process Product Development Shorten the Innovation Timeline Southern Growth Studio strategic innovation Strategic ResearchStephanie began with crisis, a story about the kitty litter business. Competitive pressures were high.

Digital Factory of the Incumbent: Software of the Mind


They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology. The post Digital Factory of the Incumbent: Software of the Mind appeared first on Innovation Management. Technological changes are one of the leading advocators to shape customer value.

Kärcher’s Process for Developing a New Product that Captured the Market

Innovation Excellence

It begins with Kärcher North America, the market leader in carpet extraction cleaning. The core product line was 15 years old and in need of innovation. Innovation Innovation Teaching Story Product Innovation Innovation Management innovation process Product Management product managersWhere does this product story start? Chad McAllister interviews Bill Ott, Executive Vice President of the product development organization at Kärcher.

Assessing and Ranking Competing Projects and Opportunities


Oftentimes in large organizations and F500 companies, innovation and R&D are treated like a shared service, with the majority of initiatives originating from outside the function. Other business units and product lines, inspired after an ideation session or hackathon, come to the innovation team with an idea to explore. This engagement and collaboration allows the innovation function to stay close to strategic initiatives and high-level, vital projects.

Why the Test & Learn Approach Does Not Work

Innovation Excellence

The in-market test & learn approach to innovation is becoming increasingly common, because it meets the cultural needs of modern businesses to behave entrepreneurially. Consumer Innovation Innovation marketing Open Innovation Processes & Tools Product Innovation Comsumers Customers Product Launch Strategy test & learn test marketing

Innovation is a Lifestyle, Not a Bunch of Metrics

Innovation Excellence

Far too many supposed innovation experts believe that measuring activities is critical to success. Innovation activities simply for the sake of doing something without context and insight from the measure may be in fact very misleading. Maybe. Maybe not so much. At least for the big stuff.

Hunting Innovation: Incorporating Tech Scouting & Corporate Venturing Into Your Internal Innovation Process


There are many different types of innovation. Some are internal ( involving employees , incremental innovation , etc.), and some are external ( involving customers , open innovation , etc.). Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies.

Data 40

Hunting Innovation: Incorporating Tech Scouting & Corporate Venturing Into Your Internal Innovation Process


There are many different types of innovation. Some are internal ( involving employees , incremental innovation , etc.), and some are external ( involving customers , open innovation , etc.). Another successful approach to generate and implement innovation is to search for ideas that are at a much later stage in their development – ideas which have evolved into technologies, products, strategies and even companies.

Data 40

How to Digitally Spark Corporate Innovation


To maintain relevance in the global competitive market, many companies already focus on the development and implementation of innovations, even using digital tools. The post How to Digitally Spark Corporate Innovation appeared first on InnovationManagement.

Non-Profit Innovation: NCARB Brings New Product to Market

Moves the Needle

How The National Council of Architectural Registration Boards Used Lean Innovation to Create New Value for Their Customers Take this Case Study with you! The organization reached out to Moves the Needle to expose more of its staff and leadership to an efficient way to develop new ideas using Lean Innovation techniques , and also to identify whether the organization would support this new way of working. The teams were managed via spreadsheets, making the process fairly painful.


3 Ways Our Bias to Oversimplify the Future Hurts Innovation

Innovation Excellence

Estimates that attempt to quantify failure rates for innovative products and services typically sit in a range somewhere between 70-95%. As an innovator, I find this an uncomfortably large number, especially given how much time and money we invest in innovation processes, consumer research and market modeling.

Idea Drop listed in Gartner Innovation Management Tools Market Guide

Idea Drop

According to Gartner, “The major benefits associated with innovation management tools are stimulating engagement and participation in user-friendly, social and mobile environments (such as through gamification techniques), and directing creativity toward business needs. They also help in structuring and managing each stage of the ideation process with clear objectives, metrics and decision-making tools. Idea Drop makes the innovation process effortless.

Tools 46

The limitations, criticisms and new pathways for Design Thinking – Part One

Paul Hobcraft

So, the marketing of Design Thinking kicks in, looking to capitalize and add a real momentum. It quickly became simply sold as a process, just like Six Sigma, it became limited by those jumping on the latest concept not being true design thinkers, apart from attending a short course or two. It suddenly gets broken down so it can be repeatable, a step-by-step process. Then we get the “let’s systematize this” into a familiar , easy to use and follow process.

Bringing better Ideas to market faster with AI

Innovation 360 Group

The challenge lies in capturing, organizing, and testing ideas to bring new innovations to market fast enough to realise value. . The chaotic process of creativity is difficult to predict, yet is often the essential fuel for new idea generators. While organizations have an ability to gather ideas, many still struggle with the remaining phases of the innovation process. Because of the frustration and confusion, people tend to skip this part of the process.

Key for Innovation Implementation and Business Success is Communication

Idea to Value

The innovation book Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival hammers the point home that innovation is the key to your company’s survival—in other words, “innovate or die.” The recently published Robert’s Rules of Innovation II: The Art of Implementation teaches readers how to implement an organized work culture of innovation in their organization.

The Innovation 'Function'


Innovation” is often discussed in terms of the “idea” as the product and the formation of that idea as somehow unique and ineffable …. There is a perception of serendipitous, Zen enlightenment related to ideation that is often accompanied by a thorough dismissal of “process,” as if they are mutually exclusive. In that vision of the “innovation funnel” the idea is at the end… the goal. Neither process, nor technology alone holds the key to sustainable innovation success.

Do You Know What Open Innovation Is?


In case you hadn’t heard, open innovation was defined by Henry Chesbrough as “a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology.”. It means that the process of innovation and competitiveness has been democratized. No company can corner the market on great ideas, because they can come from anywhere.

Marketers must reclaim the word ‘innovation’ before it dies – Marketing Week


Innovation has become an overused buzzword, according to marketers, but what can brands do to reclaim the term and showcase true innovative ideas and ways of doing business before the word becomes redundant? Innovation is everywhere. Speak to any brand and they will be looking to innovate, have innovation as part of an overall strategy or be looking at ways to weave innovative thinking into their business. Innovation does not equal technology. “It

Innovation Through Crowdsourcing and AI

Innovation Excellence

Build Capability Customers Disruption Innovation Processes & Tools Product Innovation Technology ai Artifical Intelligence Crowdsourcing data market research technologyIt takes a cross-sectional skill set to successfully implement good AI, and in order to do so, companies need to both understand their consumers’ motivations and capitalize on them using the right tools.

If you don’t know what to do, you may be on the right track!

Innovation Excellence

Build Capability collaboration Customers Innovation Management marketing People & Skills ideas innovation process new product development NPD PrototypeWhat would you do if.You had to push through your fear of being judged? If you had to break some rules to get an idea off the ground? If you had a concept that would displace your most successful product?

“Business-ready” Big Data Insights: a new approach to data analytics

Innovation Excellence

This presentation from the Chief Innovation Officer Summit in NYC is focused on a new approach to data analytics that takes it out of the proverbial lab and makes it actionable for the boardroom. Continue reading → Innovation Processes & Tools Research Science Technology Video Big Data Data Analytics managing change Market Analysis marketing new product development NPD Trends

Transform Your Organization with Process Innovation


Process innovation is perhaps the “classic” form of innovation. Finding a better way of accomplishing necessary business tasks is low-risk, can lead to other types of innovations, and helps companies maintain and sharpen their competitive edge. Processes must evolve with changes in markets and technologies. Process innovation ensures that it does so effectively. Ideally, process innovation should be built into the company DNA.

Getting rapid results from innovation

The Future Shapers

Customers don’t want innovation – they want the results of innovation in the form of better, faster, cheaper products and services! How many significant innovations has your company brought to market in the last six months?

What I Learned About Innovation from Practicing Law

Innovation Excellence

These days I help companies innovate successfully and gain market traction. Innovation innovation process Law legal professionFor some years I was a litigation attorney, and much of my work revolved around courtroom rules of evidence. I appreciate these rules; they make rational sense to me. When interacting with non-attorneys, however, I see these rules of evidence being violated at the.

Qmarkets Named Idea Management Market Leader in Winter 2020 Customer Success Report


With outstanding scores across a wide variety of criteria, Qmarkets was recently recognized as a ‘Market Leader’ by FeaturedCustomers – a top customer reference platform for B2B business software and services. Industry Trailblazers: Exploring FeaturedCustomers’ ‘Market Leader’ Category.

ITONICS as Product Challenger in the Market Segment “Accelerated Innovation”


In the recently published study by ISG Provider Lens – Digital Transformation Services & Solutions 2018 , ITONICS’ innovation management solution is listed twice as a “High Product Challenger” in the area of Accelerated Innovation (Information & Transformation) among other industry leaders. The market segment focuses on the holistic approach and integration of interdisciplinary innovation management and processes in companies.

Idea Generation Process: The Various Approaches to Gathering & Implementing Employee Ideas


Employee ideas are the backbone of any corporate innovation initiative, and therefore a strong idea generation process that can be scaled across your organization is key. Submission Arguably the submission phase is the most important step of the process.

The Secret to Managing Creative Projects (while looking for the next big hit)

Innovation Excellence

In any industry, innovation is essentially an arms race. The problem is, there’s a lot of time between the moment when you first envision a new concept and the moment when it actually hits your market. Apple Build Capability collaboration Creativity Feature Of The Week Innovation Processes & ToolsIf you’re not creating the next big thing, someone else is seizing the opportunity to define it.

What’s Your Innovation Definition?

Innovation Excellence

So many organizations set out to innovate, but lose their way close to the finish line. Change Creativity culture Innovation Processes & Tools Strategy define innovation experience Experiment grow into innovation new market insights Obstacles Southern Growth Studio sustainable competitive advantage TimingAll of the time, money, and energy invested loom over them like an ominous shadow of failure ready to overtake the whole scene. What happened?