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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better.

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The Value Prop Canvas Tool Will Speed Up Innovation Processes in Your Business

Leapfrogging

What continues to surprise me is how often leaders lack a clear understanding of what the value proposition is that they are providing to customers before developing new products and services to meet their needs. . A solution is a good fit for the market when its features align with what the customer needs from the product or service. . .

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The Energy Transition Needs A Structured Innovation Process

Paul Hobcraft

In any innovation process, these “proof points” become “go / no go” decisions. The question of who makes those calls becomes a real focus of determining at the next COP26 meeting, to be (hopefully) held in the UK in November 2020. We need innovation to drive change and behavior.

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Recognizing the Building Blocks of Innovation

Paul Hobcraft

I finished my last post, “ Are we EVER going to embrace innovation? ” With the argument, we need to change the innovation narrative and significantly update the innovation approach and processes to meet today’s and tomorrow’s business challenges.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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Boosting Innovation: Harnessing AI for New Product & Service Development

Leapfrogging

The Intersection of AI and Innovation Management Defining Innovation Management with AI Innovation management refers to the process and activities that organizations use to manage and nurture new ideas into marketable products and services. Tailor products and services to specific market segments.

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The Final Perspective: A Composable Innovation Enterprise Framework

Paul Hobcraft

In my view any new approach to innovation needs to aim to achieve interdependent and interlocking innovation, solving problems that have not been addressed before and offering sustainable value, impact, and returns to all involved or significantly improving on the existing solutions.