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Successful Product Development Campaigns Highlight the Power of Crowdsourcing

IdeaScale

Smart crowdsourcing yields successful product development. Product design teams can often feel they lack the most important voice in the process: The consumer. Fortunately, crowdsourcing tools allow the innovation process to involve consumers every step of the way.

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Can Brands Meet the Challenge of Achieving a Sustainable Innovation Strategy?

IdeaScale

Brands need to reframe the narrative, find value in sustainability, incorporate it into larger operational goals, make it part of the upgrade and repair cycle, and create a circular innovation process to constantly build on successes. Sustainability, ESG, and Innovation. Developing a Circular Process.

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Burning Platforms and Business Models - Innovation lessons from COVID

Jeffrey Phillips

Over the next few weeks I'll work up a couple of blog posts about what I think the outbreak, our reaction and the aftermath of COVID can tell us about innovation, creativity, new product development and more. I'm also going to address briefly the need for burning platforms as an impetus for innovation.

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Measuring Open Innovation

Innov8rs

On the other hand, a “Paid Pilot” refers to a trial or experiment where the startup charges the corporate for using their product or service). It emphasizes the importance of measuring open innovation activities throughout the entire innovation process, from identifying needs and opportunities to evaluating results.

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How to Boost Innovation by Recycling Existing Ideas

IdeaScale

When it comes to innovation, businesses can often find it seemingly impossible to generate completely new ideas. In these early stages of product development, it can sometimes seem like all of the good ideas have already been taken. However, maybe we don’t need completely new ideas; simply a reinvention of an old classic.

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A New Model to Start Innovation

Gijs Van Wulfen

The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. The ‘front end’ is the informal start of innovation and defined as “fuzzy” by many due to its lack of process and structure. 15 obstacles are hindering innovation at its start.

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Human Centered Innovation: Its time has come

Values Centered Innovation

He summed up his transformation, and that of many fellow space travelers, by saying, “ We went to the moon as technicians… We returned as humanitarians.”. That same shift in perspective has emerged in the practice of how we innovate… not just excelling at technical innovation, but focusing ever more on the human dimension.