Is Your Innovation Problem Really a Strategy Problem?
APRIL 12, 2018
This dangerous obstacle to innovation is described by Nilofer Merchant in The New How as “the empty void in an organization between the high-level strategy conjured up in the stratosphere and the realization of that vision down on the ground.”. They have responded to these changes in their competitive environment and have started to position themselves as the most innovative firm in their market. This is a fairly typical profile of innovation capability within a large firm.