BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

JULY 12, 2016

Reviewing the innovation strategy challenges business executives identified when downloading Brainzooming eBooks , they frequently mention gaining “buy-in” for significant change initiatives. Here are five keys we’ve found for successfully engaging employees in innovation strategy. That’s no surprise.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Increase focus for your team with productive strategy questions everyone can use.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

JUNE 28, 2016

We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.

Exercises 65

Exercises Strategy Strategy Collaboration 65

BrainZooming

JANUARY 29, 2016

We are working with a client to develop a content marketing strategy for multiple business units in the organization. The first step was for our client to talk with the presidents of the various business units to understand their strategic objectives. What are Strategic Objectives? 3 Helpful Questions.

Strategic Thinking 40

Strategic Thinking Strategy Strategy Exercises 40

BrainZooming

FEBRUARY 26, 2016

Often, however, executives jump too quickly to flying everyone into one place for a big strategic planning meeting. When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Having Sales Leaders Vet and Expand Ideas.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40